Friday, April 6, 2012
  • Pandora Hits 1 Billion Listening Hours, Revs Lag

    Online radio service Pandora said it crossed the 1 billion mark in total listening hours in March -- up from 975 million in February, and nearly twice the 567 million it reached in the year-earlier period. The company reported that it hit the milestone as part of a new push to share key audience metrics on a monthly basis in lieu of accurate third-party data tracking usage across platforms. ...Read the whole story

  • U.S. Tablet, TV Usage Spikes

    Virtually all U.S. portable device owners will use either their tablet or smartphones at least once during a 30-day period. Nielsen says a fourth-quarter 2011 survey showed 88% of U.S. tablet owners will use a tablet device at least once during any particular month while watching TV. ...Read the whole story

  • Opera Unveils Tools To Track Intent, Mobile Apps

    Opera Software has launched App-Tribute through its advertising subsidiaries AdMarvel, Mobile Theory and 4th Screen Advertising. The company has been testing the tools with several partners to gather marketing and analytics data without taking sensitive information, such as unique device identifiers (UDID), cookies or MAC addresses. ...Read the whole story

  • Google, DudaMobile Mobilize Free Web Sites

    Initiatives like Google's GoMo, along with its partnership with DudaMobile, which allows companies to build and customize mobile Web sites, hope to drive the increase in mobile Web site and app creation. ...Read the whole story

  • Capturing The Distracted TV Viewer: Most Of Us Watching Another Screen

    A clear majority of Americans have consulted a second screen while the TV is on. The real challenge for programmers and advertisers is capturing that distracted behavior, because most of the time the second screeners are browsing unrelated content online. ...Read the whole story

  • Gens X, Y Reshape Online, Mobile Shopping

    Overall, 47% of those in the survey agree that they are buying more online these days, up from 38% last year. And 65% say they are doing more online research beforehand to get the best prices. ...Read the whole story

    Around The Net

    • Video Apps Thriving With Facebook Timeline VentureBeat

      Video apps are experiencing significant growth numbers as a result of launching Timeline-friendly features for Facebook. That’s according to the social network, which just issued new stats from various video companies, including Vevo and Viddy. “These apps are using Actions, a new way for apps to show up on your Timeline,” VentureBeat points out. “Actions turn structured data into a visually interesting and engaging experience for normal users, and these numbers show how well they work for video sites in particular.” Since rolling out Facebook Actions, Viddy has doubled its number of average daily signups, and has grown from 60,000 ... ...Read the whole story

    • Second-Screen Use BoomingLost Remote

      A just-released Q4 Nielsen study finds that many mobile device owners are using that smaller screen while tuned in to the big one: 45% of U.S. tablet users (and 41% of smartphone users) are on their respective devices while also watching TV -- mostly to catch up on email. In other encouraging stats,  30% of smartphone owners actually looked up info for a product advertised on TV. Fifty percent were visiting a social network. Cory Bergman provides more charts and analysis in this post. ...Read the whole story

    • Proximity-Based Mobile Advertising - Interview with iSign CEO, Alex RomanovSilcon Valley Moms