• Multiscreen Viewing Up, Ad Reception Mixed

    While traditional 'lean-back' TV may be strong among U.S. viewers, a growing number of consumers have interest in -- or have already adopted -- multiscreen smaller device habits, reports QuickPlay Media. 43% of current users consume mobile TV and video at least once per week; and 23% have daily usage. ...Read the whole story

  • Tablet Sales To Double In 2012, iPad Still Dominant

    With the release of the new iPad last month, Apple shows no sign of loosening its iron grip on the tablet market for years to come. A new Gartner forecast projects the iPad will continue to dominate the category, with a 61.4% share of the global tablet market this year, based on sales of nearly 73 million units. That figure will more than double to 170 million units by 2016, or 46% of the tablet market. ...Read the whole story

  • Betapond Combines Retail DOOH, Mobile Facebook

    Irish firm Betapond is making digital signage in retail environments personally interactive for mobile Facebook users, with an assist from Intel's Core i7 Platform for digital signage. It uses QR codes and SMS to connect a shopper's smartphone with digital signage. ...Read the whole story

  • Amazon Adds In-App Purchasing

    Amazon brings its in-app purchasing platform out of beta and available to all Android app and Kindle Fire app developers. None too soon. According to new research, the pace of new apps appearing in Amazon's store has slowed. ...Read the whole story

  • Time Out New York Adds iPhone and iPad Apps

    Time Out New York has revamped its Web site, added daily deals and e-commerce functionality and a new line of apps for iOS devices. ...Read the whole story

The Shopping Cart Conundrum

Mobile customers appear to be increasingly favoring browser-based shopping over apps -- yet most large Internet retailers are not refocusing their marketing strategies to reflect this change. The steps to purchasing take too long -- and it's all about time. ...More

  • Moving To The Next Stage Of Smart Mobile Adoption

    With so many areas of rapid growth in mobile technology penetration, the next stage of mobile will not revolve around any one thing. It will be about how technology, new capabilities, penetration rates and savvier users combine in new ways. ...More

  • The Bubble Is Back -- Or Is It?

    OMGPOP and Instagram have clearly set the stage for the rebirth of the bubble, but what does that mean for the rest of the digital media and Internet industry? More importantly, what happens if the bubble pops? ...More

  • The IPad Agency: 5 Ways To Make Marketing Greener From The Inside Out

    In the history of this newsletter, we've covered everything from renewable tech marketing to corporate sustainability efforts as part of a consumer marketing plan. We know how to get consumers to want to participate in green efforts, the advantages and disadvantages of e-commerce, and how to get consumers to donate to a green cause. ...More