EA Games cuts a huge deal with telecom giant Telefonica to bundle games for subscribers. When will U.S. carriers get back in the content game and start packaging and promoting apps their customers clearly care about? ...
Internet ad spending grew 22% in 2011 to $31.7 billion, according to the latest data from the Interactive Advertising Bureau and PricewaterhouseCoopers. That growth ... Read the whole story
Google announced Active GRP and Active View Wednesday. The tools integrate into the DoubleClick for Advertisers ad-serving tool that publishers and marketers use. Calculations ... Read the whole story
New data from Millennial Media and the Interactive Advertising Bureau shows just how much of a cross-platform phenomenon the NCAA tournament has become. In ... Read the whole story
In an effort to help app developers promote their downloads, Google's AdMob mobile ad network is enhancing its text banners. The new banners can ... Read the whole story
Even my wife understands that the iPad gets a user (well, me), into a new and uncharted zone of engagement -- with everything but ... Read the whole story