EA Mobile Makes Big Play With Telefonica, But When Will US Carriers Get Back Into The Content Game? by Steve Smith

EA Games cuts a huge deal with telecom giant Telefonica to bundle games for subscribers. When will U.S. carriers get back in the content game and start packaging and promoting apps their customers clearly care about? ...Read the whole story

  • Online Advertising Hits $31.7 Billion In 2011 by Mark Walsh

    Internet ad spending grew 22% in 2011 to $31.7 billion, according to the latest data from the Interactive Advertising Bureau and PricewaterhouseCoopers. That growth rate tops last year's 14.5%, indicating that digital advertising continues to ramp up after a recession-induced setback in 2009. ...Read the whole story

  • Google's Brand Initiatives Bring Offline Metrics To Online Ads by Laurie Sullivan

    Google announced Active GRP and Active View Wednesday. The tools integrate into the DoubleClick for Advertisers ad-serving tool that publishers and marketers use. Calculations determine a marketer's reach with each online buy. ...Read the whole story

  • Mobile Madness Grips NCAA Tourney Fans by Mark Walsh

    New data from Millennial Media and the Interactive Advertising Bureau shows just how much of a cross-platform phenomenon the NCAA tournament has become. In addition to the broadcasts on CBS and Turner Cable Networks, the March Madness Live platform made all 67 tournament basketball games available live and on-demand across PCs, tablets and smartphones. ...Read the whole story

  • Google AdMob App Ads Include More Detail by Steve Smith

    In an effort to help app developers promote their downloads, Google's AdMob mobile ad network is enhancing its text banners. The new banners can carry more detailed information about the apps being promoted. The new format allows the current price of the app, its user-generated star rating and the number of reviews for the app to be integrated on the banner. ...Read the whole story

Moods, Modes and Marital 'Disengagement': Tapping Into the iPad's New Space by Steve Smith

Even my wife understands that the iPad gets a user (well, me), into a new and uncharted zone of engagement -- with everything but her. If she figured this out already, why haven't more marketers?. ...More

  • Reaching the Right Screen at the Right Time by Chuck Martin

    Deciding which screen to target when and where and for whom will be a daunting challenge for marketers. The variables when it comes to mobile demographics, devices and situations are mounting. ...More