Thursday, April 19, 2012
  • Online Advertising Hits $31.7 Billion In 2011

    Internet ad spending grew 22% in 2011 to $31.7 billion, according to the latest data from the Interactive Advertising Bureau and PricewaterhouseCoopers. That growth rate tops last year's 14.5%, indicating that digital advertising continues to ramp up after a recession-induced setback in 2009. ...Read the whole story

  • Google's Brand Initiatives Bring Offline Metrics To Online Ads

    Google announced Active GRP and Active View Wednesday. The tools integrate into the DoubleClick for Advertisers ad-serving tool that publishers and marketers use. Calculations determine a marketer's reach with each online buy. ...Read the whole story

  • Mobile Madness Grips NCAA Tourney Fans

    New data from Millennial Media and the Interactive Advertising Bureau shows just how much of a cross-platform phenomenon the NCAA tournament has become. In addition to the broadcasts on CBS and Turner Cable Networks, the March Madness Live platform made all 67 tournament basketball games available live and on-demand across PCs, tablets and smartphones. ...Read the whole story

  • Google AdMob App Ads Include More Detail

    In an effort to help app developers promote their downloads, Google's AdMob mobile ad network is enhancing its text banners. The new banners can carry more detailed information about the apps being promoted. The new format allows the current price of the app, its user-generated star rating and the number of reviews for the app to be integrated on the banner. ...Read the whole story

  • Cartoon Network To Stream Shows Cross-Platform

    At its upfront, Cartoon Network announced seven new series and noted it will begin streaming its content live cross-platform, reports B&C. Cartoon Network's programming will be available online at CartoonNetwork.com and on mobile devices, such as the iPod Touch, iPhone and iPad. ...Read the whole story

Around The Net

  • Is Viddy Mobile Video App To Beat?TechCrunch

    In the race to replicate Instagram’s success in the mobile video arena, Viddy this week arguably emerged as the clear frontrunner. Now the top free iPhone app on Apple’s App Store, the video-sharing service now claims 8 million users, and, more significantly, a sharp increase since Facebook launched its Timeline app back in February. “There are a number of startups vying to claim the ‘Instagram for Video’ title, with Socialcam, Viddy, Klip, Mobli, and even the infamous Color all in the running,” TechCrunch reports. “Yet, today brings evidence that Viddy may now be the one to beat, as the social ... ...Read the whole story

  • How A Mobile Platform Qualifies LeadsTargetwire

    Clash Media Mobile has released a platform helping to qualify leads based on the length of a call as a direct response to mobile ads. The release explains how the technology reduces the number of false leads reaching call centers by up to 50%. The technology tracks the length of the call, and then taps Clash's demand-side platform technology to find pockets of mobile media inventory that the platform believes will result in calls of 60 seconds or longer, delivering higher conversion rates. Clash filters out calls that may have been made by accident and those that were not able ... ...Read the whole story

  • Time Warner Cable Launches Live TV App For Android PC

    Time Warner Cable customers with an Android 4.0 smartphone or tablet can now access live streaming of selected TV channels including Bravo, CNBC and the Food Network. There's a caveat however -- one's device must be equipped with the latest Google mobile operating system, Ice Cream Sandwich. Only about 3% of Android-based devices have ICS so far, writes Angela Moscaritolo. Meanwhile, TWC rolled out its live TV app for the iPhone  and iPad earlier this year. ...Read the whole story

Moods, Modes and Marital 'Disengagement': Tapping Into the iPad's New Space

Even my wife understands that the iPad gets a user (well, me), into a new and uncharted zone of engagement -- with everything but her. If she figured this out already, why haven't more marketers?. ...More


  • Reaching the Right Screen at the Right Time

    Deciding which screen to target when and where and for whom will be a daunting challenge for marketers. The variables when it comes to mobile demographics, devices and situations are mounting. ...More