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• AccuWeather, Amobee Team On Mobile Advertising by Mark Walsh

  AccuWeather has struck a partnership with Amobee to use its mobile platform for ad-serving, campaign management and ad targeting for inventory worldwide. ...Read the whole story

• telecom Consumers Have Limit To Unlimited Plan Price by Aaron Baar

  Despite finding that nearly half of consumers don't know how much mobile data they use every month, two-thirds of them are unwilling to pay more than $50 a month for their service plans, according to new research from Parks Associates. ...Read the whole story

• Big Tablet Sales Push Video, App Downloads by Laurie Sullivan

  Worldwide global tablet sales will reach 232 million units in 2016, up from 64 million units in 2011, per the Tablet Technology and Markets report from Futuresource Consulting. It estimates a 200% increase for consumer use across the United States and Western Europe during the next two years. ...Read the whole story

• iOS Ads Without UDID Data Generate 24% Lower Revenue by Steve Smith

  What happens if Apple bans the use of UDID data by developers and advertisers? According to one survey of billions of ad impressions, revenue could go down by nearly a quarter without a viable alternative way of evaluating ad effectiveness. ...Read the whole story

• Specialty Retailers Lagging In Mobile Development by Steve Smith

  Major national brands may be rushing in to optimize sites and e-commerce for mobile users, but small and medium-sized specialty retailers are lagging. Only 17% of the 75 retailers surveyed by Briteskies had mobile experiences. ...Read the whole story

In Search Of The Mobile Shopping Companion by Steve Smith

The new third-party shopping apps from previously-unknown app brands are rivaling retailer apps in popularity. Many players want shopper attention, bur smart retailers have to rise above a skirmish in Aisle 5. ...More

• Mobile Users Reject Tracking By Retailers by Wendy Davis

  Last year, shortly before Black Friday, two malls announced plans to track shoppers' physical locations via their mobile phones. The malls -- Promenade Temecula in California and Short Pump Town Center in Virginia -- put up small signs notifying people of this plan and telling shoppers that they only way to avoid the tracking was to turn off their cell phones. The malls intended to track people until the end of the year, but once news of the initiative got out, a backlash forced the shopping centers to retreat. At the time, observers suspected that most consumers wouldn't be fond ...More