In Search Of The Mobile Shopping Companion

The new third-party shopping apps from previously-unknown app brands are rivaling retailer apps in popularity. Many players want shopper attention, bur smart retailers have to rise above a skirmish in Aisle 5. ...More

  • Mobile Users Reject Tracking By Retailers

    Last year, shortly before Black Friday, two malls announced plans to track shoppers' physical locations via their mobile phones. The malls -- Promenade Temecula in California and Short Pump Town Center in Virginia -- put up small signs notifying people of this plan and telling shoppers that they only way to avoid the tracking was to turn off their cell phones. The malls intended to track people until the end of the year, but once news of the initiative got out, a backlash forced the shopping centers to retreat. At the time, observers suspected that most consumers wouldn't be fond ...More