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• Google, Facebook Top Smartphone Audience Rankings by Mark Walsh

  Google ranked as the top smartphone property in March, with 94 million unique visitors -- representing 97% reach of the U.S. mobile audience, according to new data from comScore. Facebook was second across both the mobile Web and apps, with 78 million monthly visitors, followed by Yahoo (66 million), Amazon (44 million) and Wikipedia (39 million). ...Read the whole story

• Advertisers Want More Data on Tablet Readership by Erik Sass

  As publishers and advertisers scramble to keep up with the surge of interest in tablet computers and digital publications, big trade organizations are hurrying to ensure that the interests of their constituents are represented. Last week the American Association of Advertising Agencies sent an open letter to the MPA asking publishers to provide more specific information to advertisers about digital magazine readership on tablets. ...Read the whole story

• Facebook Ads Strike Chord With Consumers by Laurie Sullivan

  The percentage of Facebook budgets allocated toward social ads rose to 23% -- up from 5% in the past 12 months, according to data released Monday -- but a look at the change in corporate firewall policies could influence a shift in budget allocations to mobile by the end of this year. ...Read the whole story

• JiWire: 37% Of Cell Owners Using 'Mobile Wallet' Services by Mark Walsh

  More than a third (37%) of mobile consumers have used some type of "mobile wallet" service in the last three months, according to new findings from location-based mobile ad company JiWire. The report appeared to define the term loosely as any type of mobile payment made at the point of sale. ...Read the whole story

• Privacy Lawsuit Against Apple Moves Forward by Wendy Davis

  Consumers who filed a class-action privacy lawsuit against Apple can proceed with their case, a federal judge has ruled. The case was brought by iPhone and iPad users who alleged that their privacy was violated when their devices' unique identifiers -- 40-character strings of letters and numbers -- were transmitted to app developers and their affiliates. ...Read the whole story

• Pew: Most Americans 'Just-In-Time' Cell Phone Users by Mark Walsh

  The spread of smartphones and mobile Web access has made it more common than ever for people to get information quickly or make plans while on the go. A new study by the Pew Internet & American Life Project finds nearly two-thirds (62%) of U.S. adults, and 86% of smartphone owners, are turning to their devices for "just-in-time" help. ...Read the whole story

• telecom AT&T To Offer Home Security, Monitoring by Aaron Baar

  In a growing trend of telecommunications companies offering home security and automation services, AT&T on Monday announced plans to roll out a new home monitoring system called AT&T Digital Life. ...Read the whole story

• Is 'Showrooming' Overblown?: Most In-Store App Users Are Just Big Shoppers by Steve Smith

  Most people who use mobile apps in the store are already seasoned shoppers who buy heavily across all channels, a new survey finds. 'Showrooming?' Maybe. But just as many people are using apps to find better deals locally, not online. ...Read the whole story

insight 5 Steps to Success on the "Second Screen" by Andy Scott

Smart marketers are investing in social ads to get their messages heard above the noise of a TV show or live event. To ensure success on the second screen, marketers should time their flight to the show broadcast, and real-time optimization is critical to take advantage of constantly shifting conversations as events unfold. ...More

• Intercept and Incentivize: Following The Mobile Shopper by Steve Smith

  Women are among the most informed and active mobile shoppers. According to new research from TotalBeauty Media, using phones and tablets has already become a standard part of most women's purchase process. ...More