While shopping apps are tossing brands and bargains at you left and right, most people make the most trips to the grocery store in search of staples where brand choice is irrelevant. These apps somehow need to keep the process as simple as a shopping list and still weave brand partners into the experience. ...Read the whole story
In the wake of Facebook's $1 billion deal for Instagram, the spotlight has fallen on a new crop of video-sharing apps moving up the charts like Viddy and SocialCam. The photo and video category as a whole has been the fastest-growing in apps time spent per active user between October and March, up 89% to 231 minutes. ...Read the whole story
In a new analysis of the 17 digital tools most used in shopper mar keting, Forrester finds that many of the most-buzzed about -- including social networking, daily deal sites and QR codes -- are struggling in earn their share of spending ...Read the whole story
Baseball fans, rejoice: Sirius XM has launched 30 new channels dedicated to carrying the official play-by-play broadcasts of every Major League Baseball team on the satellite broadcaster's Web platform, SiriusXM.com, as well as the Sirius XM Internet Radio App. ...Read the whole story
In a keynote talk at a "mobile upfront" event Tuesday, B. Bonin Bough, VP, global media and consumer engagement at Kraft, said he was committed to shifting budgets at the CPG giant increasingly to digital and mobile platforms. ...Read the whole story
Google has developed a technique that mimics professional camera movement and applied it to videos recorded by handheld devices, such as smartphones. While professionals use tripods and dollies, panning a swiftly running cheetah at the San Diego Zoo and getting a clear picture could become quite frustrating on an Android or an iOS phone. ...Read the whole story
Facebook's challenge to monetize the mobile channel is critical in the U.S., but essential in many other regions of the world. More than 70% of Facebook users are accessing the service on mobile devices in many countries. ...Read the whole story
Retailers need to embrace rather than resist consumer 'showrooming' as an opportunity to help the buyer bridge real and digital worlds in the increasingly complex purchasing decision process. The 'Amazon effect' happens when the retailer fails to provide the right tools that customer really wants in the aisles. ...More
A mid-year spot check on the state of mobile marketing spend shows that investment is now being measured in billions not millions of dollars. Some sectors such as mobile payments are accelerating at a double and triple digit pace. ...More