While shopping apps are tossing brands and bargains at you left and right, most people make the most trips to the grocery store in search of staples where brand choice is irrelevant. These apps somehow need to keep the process as simple as a shopping list and still weave brand partners into the experience. ...
In the wake of Facebook's $1 billion deal for Instagram, the spotlight has fallen on a new crop of video-sharing apps moving up the ... Read the whole story
In a new analysis of the 17 digital tools most used in shopper mar keting, Forrester finds that many of the most-buzzed about -- ... Read the whole story
Baseball fans, rejoice: Sirius XM has launched 30 new channels dedicated to carrying the official play-by-play broadcasts of every Major League Baseball team on ... Read the whole story
In a keynote talk at a "mobile upfront" event Tuesday, B. Bonin Bough, VP, global media and consumer engagement at Kraft, said he was ... Read the whole story
Google has developed a technique that mimics professional camera movement and applied it to videos recorded by handheld devices, such as smartphones. While professionals ... Read the whole story
Facebook's challenge to monetize the mobile channel is critical in the U.S., but essential in many other regions of the world. More than 70% ... Read the whole story
Retailers need to embrace rather than resist consumer 'showrooming' as an opportunity to help the buyer bridge real and digital worlds in the increasingly ... Read the whole story