Retailers: Make Friends with Showrooming

Retailers need to embrace rather than resist consumer 'showrooming' as an opportunity to help the buyer bridge real and digital worlds in the increasingly complex purchasing decision process. The 'Amazon effect' happens when the retailer fails to provide the right tools that customer really wants in the aisles. ...More

  • The Money And The Numbers In Mobile

    A mid-year spot check on the state of mobile marketing spend shows that investment is now being measured in billions not millions of dollars. Some sectors such as mobile payments are accelerating at a double and triple digit pace. ...More