Tuesday, May 15, 2012
  • Video-Calling Could Be A Boon To Big Telecom

    Telecom carriers around the globe believe that in LTE, or 4G, a "gold mine" could be waiting for them in the form of video-calling. ...Read the whole story

  • Adobe: Tablets To Outpace Smartphone Traffic

    The share of Web site traffic on tablets grew more than 300% in the past year, according to research released Tuesday. Tablets' share of Web site traffic will exceed smartphone traffic by early 2013, reaching 10% of total Web site traffic in 2014. ...Read the whole story

  • ESPN, Twitter Co-Create Ad Programs For Sports Events

    Starting with the NBA Finals, ESPN is teaming with Twitter to create new ad programs around major sporting events. These new programs will be promoted online and on-air across Twitter, ESPN and ABC and ESPN's digital properties. ...Read the whole story

  • Trad TV Competes With Mobile For Video Viewing

    Worldwide video usage on computers is now as common as watching it on traditional television among online consumers. The growth is helped by the rise of video usage of mobile devices. Looking at 56 countries, Nielsen says 84% of viewers watch video on computers at least once a month. ...Read the whole story

  • AmEx Adds Mobile Offers Service

    American Express has introduced a mobile offers engine that recommends and ranks real-time merchant offers for U.S. cardholders based on the spending history and location, or "spend graph." The new "My Offers" service is being piloted in American Express' iPhone app and builds on its card sync programs with Facebook, Foursquare and Twitter. ...Read the whole story

  • Allrecipes.com Launches OOH 'Dinner' Campaign

    AllRecipes.com is plastering high-traffic commuter hubs in downtown Los Angeles with out-of-home ads showing the most popular local food items alongside QR codes. They lead users to the relevant recipes, allowing them to create a shopping list that can be accessed at the store via smartphone or using the AllRecipes.com Dinner Spinner app. ...Read the whole story

  • New Coalition Opposes Verizon-Cable Alliance

    Telecoms T-Mobile, Sprint Nextel, the watchdog Public Knowledge and other organizations have banded together in a new coalition, The Alliance for Broadband Competition, which opposes Verizon's pending deal with cable companies. ...Read the whole story

Mobile Shopping Is Not Mobile Buying, And It Is Not Just About Being In-Store

A JWT study of mobile shopping finds that much of this activity is occurring in home, not in the store, and people remain reticent to purchase via devices. But evidence is mounting that phones and tablets ...More