Vending machines are about to become smart and connected. They could be the next opportunity for mobile devices to activate, interact with and pay for physical world services and products. Read the whole story
the lure of mobile gaming may tell us a bit about why people engage with their phones generally. Yeah -- games are fun, but … Read the whole story
Starting with the NBA Finals, ESPN is teaming with Twitter to create new ad programs around major sporting events. These new programs will be … Read the whole story
Worldwide video usage on computers is now as common as watching it on traditional television among online consumers. The growth is helped by the … Read the whole story
Facebook's app and Web site were used by nearly three-quarters of U.S. Android smartphone users in March, making it the most popular social-networking property … Read the whole story
As with other social apps on Facebook, Socialcam spreads news about the videos people watch to their social networking friends. Socialcam revised its program … Read the whole story
According to IAB-sponsored research, people juggling multiple screens in the living room may actually be more attentive to ads. Interestingly, smartphone and tablet owners … Read the whole story
There's no question that social video, social media and social TV are hot. Nearly every network has some sort of social media tie-in for … Read the whole story
With an estimated 80% of unsold inventory in mobile, programmatic buying would seem a natural fit for mobile. But a panel at OMMA RTB … Read the whole story