Tuesday, May 29, 2012
  • And The Award For Best Social Media Extensions Goes To MTV

    The word "TV" still dominates its name and identity, but beginning today, MTV will introduce a variety of so-called "second screen" experiences leading up to and running through its annual "MTV Movie Awards" on June 3 that may cause some users, er viewers, to question which screen is their dominant one. Not surprisingly, social media will be at the core of the new digital screen experiences, including a new movie awards category, dubbed "Real Hero," that will be chosen dynamically in real-time by fans tweeting in to special Twitter hashtags. ...Read the whole story

  • Global Mobile Payments To Hit $171 Billion This Year

    Worldwide mobile payment transactions will surpass $171 billion in 2012, up 62% from $106 million last year, according to Gartner. The number of mobile payment users will reach 212 million, up from 160 in 2011. Global mobile transaction volume is projected to grow 42% annually between 2011 and 2016, leading to a market worth $617 billion and 448 million users in four years. ...Read the whole story

  • 'Why Vermont?' Beefs Up Mobile, Digital

    Not quite a year after Hurricane Irene pulverized the Green Mountain state, Vermont is sharpening its summer tourism efforts, with a "Why Vermont?" campaign that includes mobile, video, and a special pitch to Boston Red Sox fans. ...Read the whole story

  • Mobile Apps To Help NBC Widen Olympics Reach

    As part of NBCUniversal's massive cross-platform coverage of the 2012 Summer Olympics Games in London, two apps for smartphones and tablets will feature live streaming and featured highlights. ...Read the whole story

  • Yahoo Pulls Plug On Livestand Tablet App

    Only six months after introducing a personalized news aggregation app to the iPad, Yahoo announced its intention to discontinue the Livestand project. Regardless, the company claims that it is pursuing a mobile-first strategy. ...Read the whole story

    Around The Net

    Facebook's Challenge: Turning Buzz Into Mobile's Financial Future

    Facebook's public offering and economic promise look like a leap of faith, constricted by nagging concerns about whether it can monetize exploding mobile device use with new social search, advertising and commerce models. ...More