Yahoo's Axis browser for iOS may seem like a late entry into the tablet game, but it actually has a bit of the original Yahoo spirit. A highly visual approach to browsing recalls a lost age of Internet discovery for the tablet platform. . ...Read the whole story
Facebook is taking steps to boost ad spending directly through brand pages, while also giving marketers new tools for managing their presence on the social network. The social network has rolled out promoted posts to extend the reach of page content, as well as providing companies different access levels to their Facebook pages internally. ...Read the whole story
Since launching almost two years ago, the shopkick app has gained more than 3 million active users who use it to earn points for rewards and discounts at national retailers. 'Online Media Daily' caught up with shopkick co-founder and Chief Product Officer Jeff Sellinger about the brand side of the business. ...Read the whole story
An army of secret shoppers and brand auditors are being empowered by a new app from Quri. In exchange for cash, shoppers take on specific assignments to deliver real-time data to brands about how they are being priced and positioned at retail. ...Read the whole story
PayPal's relentless attempt to pre-empt NFC-enabled mobile payment systems continues with an m-payment app in the UK. Cashiers can scan a barcode from a PayPal app to get paid. ...Read the whole story
Nearly 800 million people consumed Web videos last year -- a total that will close to double in four years to 1.5 billion, according to networking services giant Cisco. On an individual level, nearly all of those people will be consuming more video than they are today. Meanwhile, online video already accounts for more than half of all Internet traffic. ...Read the whole story
Yahoo estimates it will get 20% of its search traffic from mobile devices before the end of 2012, according to Shashi Seth, Yahoo Connections SVP. That insight was gleaned during an analyst call about the company's browser, Axis, released last week for smartphones and tablets, along with a plug-in for desktops. ...More
According to Nielsen, 12-17 year olds represent an outsized share of game console usage, more than triple that of their share of TV or DVR usage, and watching or playing just about anywhere in the home, including basements and garages. 52% of their time spent with a gaming console happens in either non-traditional spaces or bedrooms while 48% is spent gaming in more social environs, such as a living or family room. ...More