Monday, June 11, 2012
  • Report: Apple To Replace UDID For Tracking

    According to a "WSJ" report, Apple plans to offer its app developers an alternative mobile user tracking tool as it discourages reliance on the device UDID. ...Read the whole story

  • Jack Daniels Revamps Site, Preps New Ad Campaign

    "... consumer habits have changed," Carmen D'Ascendis, director of global marketing for Jack Daniels, tells "Marketing Daily." "Just 11% of our site viewers were coming from mobile and tablets, and we wanted to address that." ...Read the whole story

  • Mojiva Debuts Ad-Serving Platform For Ad Networks

    Newly public companies like Facebook, LinkedIn and Pandora have underscored the need for social networks and Web publishers to monetize a growing influx of mobile traffic. But online ad networks are facing the same challenge with a rising share of impressions coming from mobile devices. To address that demand, Mojiva's Mocean Mobile division has rolled out a new mobile ad-serving service geared specifically to ad networks. ...Read the whole story

  • Tablet Usage Explodes, Changes Digital Habits

    Giving brands a big screen on which to reach mobile consumers, tablets have officially reached a critical mass in the United States. As comScore reports, one in every four smartphone owners -- i.e., connected, higher-income consumers -- reported using tablets during the three-month average period ending April 2012. ...Read the whole story

  • Jeep, Pandora Offer Free Concerts

    Alabama born Rapper Yelawolf will appear in Pandora's series of live, personalized concerts, free of charge, courtesy of Jeep. The concert will be in Atlanta on Thursday, June 14, and will be streamed on Pandora. ...Read the whole story

Around The Net

  • Vodafone Takes Control Of Mobile Coupon Biz Vouchercloud Fierce Wireless

    Upping its stake to 57%, the operator will be able to more effectively compete, with subscriber loyalty schemes as seen with O2 UK's Priority Moments. The Vouchercloud service offers discounts, codes and vouchers for a range of major retailers by using a smartphone's GPS system to locate nearby deals. A voucher can be downloaded onto a device with a single key press and shown to a sales assistant to redeem the discount. Vodafone did not disclose the financial details of the deal or when Vouchercloud would be integrated into its m-commerce services. ...Read the whole story

  • Thomson Reuters Reels In App MakerThe Next Web

    Thomson Reuters on Friday announced the acquisition Apsmart -- a London-based startup that builds and designs iOS and Android applications. Financial terms of the deal were not disclosed. Founded by Rahul Powar -- who created the first Shazam iPhone app -- the company’s clients include The Daily Beast, Johnson & Johnson, and Just Giving. “The acquisition will help Thomson Reuters create and design better mobile products focused on news and content,” The Next Web writes. “More specifically, the Apsmart team will work on improving Thomson Reuters’ mobile offerings, which include Thomson Reuters WestlawNext and Thomson Reuters ProView eReader.” Backed by ... ...Read the whole story

  • No Contract Phone Market Gains Steam USA Today

    With the market for two-year-contract phones saturated, it's no longer just the Boost Mobiles of the world offering no-contract deals. Verizon Wireless, AT&T and Sprint also are marketing more aggressively to those who seek flexibility by prepaying for minutes and data in month-by-month contracts. Says John Weber, an analyst at tech research firm IDC, "It's not just for those who fail [a credit check]. It's also for customers who want flexibility." The number of contract-based customers fell in the first quarter of this year vs. the previous quarter, the first quarter-over-quarter decline in industry history, according to research firm Recon ... ...Read the whole story

Apple's iOS Commands A Lotta Bits Of Loyalty

Software developers may chafe at the iron-fisted rule Apple exerts over the apps it purveys in its App Store but they love the fact that Apple maintains strong control over the hardware and software that run ...More

  • Mobile Shopping For A Car

    According to the latest MAG research, 50% of respondents expressed interest in using their mobile phone to research buying or leasing a vehicle. When in the market to buy or lease a new vehicle, nearly half ...More

  • Targeting Activity, Not Just People

    In a world of apps, we have the opportunity to craft advertising that enhances interactivity rather than merely interrupts it. The trick will be building integrated ads that still enhance in-app experiences while also achieving sc ...More