Can Microsoft finally get some traction with its Windows Phone 8, just revealed by the company this week? My sense is that there is a soft underbelly to the smartphone … Read the whole story
With the unveiling of its upgraded mobile operating system Wednesday, Microsoft signaled its entry into the increasingly crowded mobile wallet space. The company's new … Read the whole story
Some of the most imaginative uses of device-based brand engagements awarded at Cannes show us brands sponsoring humans acting on the world. Maybe 'action … Read the whole story
Microsoft will face an uphill battle when it comes to adoption of its Surface tablet, but with the release of Windows Phone 8, digital … Read the whole story
It's no longer just about app creation. Just as critical is app management -- which includes analysis, responding to key data points, iterating with … Read the whole story
A group of ad tech heavyweights from AdConion, Rubicon Project and OpenX have formed a new company called Gradient X to serve as a … Read the whole story
"Showrooming" has become common vernacular in the retail environment as consumers trot down retail aisles comparing prices, looking up reviews and sometimes purchasing directly … Read the whole story
Jim Vurpillat tells "Marketing Daily" that deliberately targeting younger consumers doesn't work because it does nothing to change perception. "Rather than just going after … Read the whole story
LG Electronics will introduce an intelligent voice search service for its smartphones running on Google's Android operating system to support audio services on 11 … Read the whole story