• Windows Phone 8 To Offer Mobile Wallet

    With the unveiling of its upgraded mobile operating system Wednesday, Microsoft signaled its entry into the increasingly crowded mobile wallet space. The company's new Windows Phone 8 software rolling out this fall will include a digital wallet feature for storing debit and credit cards, coupons, etc. ...Read the whole story

  • Microsoft Surface Faces Adoption Challenges, But Ad Targeting Benefits

    Microsoft will face an uphill battle when it comes to adoption of its Surface tablet, but with the release of Windows Phone 8, digital agency executives believe ad targeting could improve. ABI Research expects Windows 7, Windows 8 and Windows RT-based tablets to have little impact on the market this year, accounting for only 1.3% of global shipments. That could change in 2013. ...Read the whole story

  • Ad Tech Vets Form Mobile Ad Startup

    A group of ad tech heavyweights from AdConion, Rubicon Project and OpenX have formed a new company called Gradient X to serve as a demand-side platform for performance advertising in mobile media. ...Read the whole story

  • Cadillac Talks Tech With New XTS

    Jim Vurpillat tells "Marketing Daily" that deliberately targeting younger consumers doesn't work because it does nothing to change perception. "Rather than just going after younger buyers, it's really more important not to be perceived as 'old.'" ...Read the whole story

  • LG Electronics: Talk To Phone For Web Search

    LG Electronics will introduce an intelligent voice search service for its smartphones running on Google's Android operating system to support audio services on 11 applications, such as Web search, text and contacts. The move should be a wake-up call to search engine marketers who will need to rethink how they optimize Web sites and paid-search campaigns. ...Read the whole story

The Age of the Branded Action

Some of the most imaginative uses of device-based brand engagements awarded at Cannes show us brands sponsoring humans acting on the world. Maybe 'action is the new media.' ...More

  • Abandon or Monetize? How Brands And Marketers Can Maximize Their App ROI

    It's no longer just about app creation. Just as critical is app management -- which includes analysis, responding to key data points, iterating with new content and features and ongoing promotion. Whatever your business model, ongoing usage and engagement means higher ROI, and ongoing promotion enables you to achieve that goal. ...More

  • Millennials Consider Mobile The Must-Have Shopping Companion

    "Showrooming" has become common vernacular in the retail environment as consumers trot down retail aisles comparing prices, looking up reviews and sometimes purchasing directly on mobile devices. Brands and retailers alike must recognize mobile screens as a complementary channel to educate and win a consumer's business in the digital and physical retail environments. Millennial women are a segment leading the trends around mobile devices as the ubiquitous shopping companion to inform every step along her journey to find that season's pair of shoes, a new computer or the perfect Father's Day gift. ...More