Thursday, June 21, 2012
  • Windows Phone 8 To Offer Mobile Wallet

    With the unveiling of its upgraded mobile operating system Wednesday, Microsoft signaled its entry into the increasingly crowded mobile wallet space. The company's new Windows Phone 8 software rolling out this fall will include a digital wallet feature for storing debit and credit cards, coupons, etc. ...Read the whole story

  • Microsoft Surface Faces Adoption Challenges, But Ad Targeting Benefits

    Microsoft will face an uphill battle when it comes to adoption of its Surface tablet, but with the release of Windows Phone 8, digital agency executives believe ad targeting could improve. ABI Research expects Windows 7, Windows 8 and Windows RT-based tablets to have little impact on the market this year, accounting for only 1.3% of global shipments. That could change in 2013. ...Read the whole story

  • Ad Tech Vets Form Mobile Ad Startup

    A group of ad tech heavyweights from AdConion, Rubicon Project and OpenX have formed a new company called Gradient X to serve as a demand-side platform for performance advertising in mobile media. ...Read the whole story

  • Cadillac Talks Tech With New XTS

    Jim Vurpillat tells "Marketing Daily" that deliberately targeting younger consumers doesn't work because it does nothing to change perception. "Rather than just going after younger buyers, it's really more important not to be perceived as 'old.'" ...Read the whole story

  • LG Electronics: Talk To Phone For Web Search

    LG Electronics will introduce an intelligent voice search service for its smartphones running on Google's Android operating system to support audio services on 11 applications, such as Web search, text and contacts. The move should be a wake-up call to search engine marketers who will need to rethink how they optimize Web sites and paid-search campaigns. ...Read the whole story

Around The Net

  • NBCU Expand Multiscreen Video With ThePlatformMultichannel News

    NBCUniversal struck a multiyear deal with thePlatform, Comcast's video management and publishing unit, to deliver content from USA Network, Syfy and Oxygen to PCs, tablets and other IP-connected devices. Other NBCU networks, such as E! NBC Local Media, NBC Sports Regional Networks and Style already use thePlatform. NBCU senior vice president of digital products and services Marc Siry stated: "NBCU is committed to staying at the forefront of innovation and providing our customers the best entertainment options across any screen, both of which are enabled by thePlatform." Outdoor Channel, PBS, Travel Channel Media and truTV also utilize thePlatform ...Read the whole story

  • Nike Campaign Is First To Be Banned From Twitter Red Rocket Media

    The sportswear firm has been ordered to stop a Twitter marketing drive involving England football stars Wayne Rooney and Jack Wilshere following a complaint, according to guardian.co.uk. For other organisations planning their own social media initiatives, the case provides some clarification as to how brands are able to use prominent Twitter users to spread their message. The ASA told Nike the problem was that tweets were not clearly identifiable as promotional material; for instance, by including '#ad' in the messages. ...Read the whole story

The Age of the Branded Action

Some of the most imaginative uses of device-based brand engagements awarded at Cannes show us brands sponsoring humans acting on the world. Maybe 'action is the new media.' ...More