Can Microsoft finally get some traction with its Windows Phone 8, just revealed by the company this week? My sense is that there is a soft underbelly to the smartphone OS market that gives them a shot. ...
With the unveiling of its upgraded mobile operating system Wednesday, Microsoft signaled its entry into the increasingly crowded mobile wallet space. The company's new ... Read the whole story
Some of the most imaginative uses of device-based brand engagements awarded at Cannes show us brands sponsoring humans acting on the world. Maybe 'action ... Read the whole story
Microsoft will face an uphill battle when it comes to adoption of its Surface tablet, but with the release of Windows Phone 8, digital ... Read the whole story
It's no longer just about app creation. Just as critical is app management -- which includes analysis, responding to key data points, iterating with ... Read the whole story
A group of ad tech heavyweights from AdConion, Rubicon Project and OpenX have formed a new company called Gradient X to serve as a ... Read the whole story
"Showrooming" has become common vernacular in the retail environment as consumers trot down retail aisles comparing prices, looking up reviews and sometimes purchasing directly ... Read the whole story
Jim Vurpillat tells "Marketing Daily" that deliberately targeting younger consumers doesn't work because it does nothing to change perception. "Rather than just going after ... Read the whole story