Friday, June 22, 2012

    Around The Net

    • Facebook Creates 'Like' For MobileFacebook

      Still trying to make its mark on mobile, Facebook is inviting third-party developers to use a new “like” action (for mobile), which more closely integrates their apps with the social network.  “You can use the new like action to implement your own like button for a more integrated experience with your app on web and mobile platforms,” Facebook engineer Andrew Rothbart explained in a Wednesday blog post. “Previously, when you liked someone's post inside an app like Instagram, the like would stay inside that app,” The Verge writes. Now, “the mobile ‘like’ action … will connect the dots between the ‘liking’ activity inside ... ...Read the whole story

    • Orbitz Courting Mobile Travel Biz Chicago Tribune

      Orbitz Worldwide of Chicago will introduce a new iPhone app on Thursday that it says will allow much easier booking of flights, hotels and rental cars. During May, nearly 6 million consumers used mobile devices to shop for travel on Orbitz, more than doubling the number during the same time last year, Orbitz said. And during the first quarter of the year, more than 9% of Orbitz hotel bookings were made via mobile devices. ...Read the whole story

    Rush To Judgment -- Or, No One Has Figured Out Mobile Social (Unless They Have)

    Let's not get too excited, ladies and gentlemen, but maybe, just maybe, the term "mobile-social advertising" isn't an oxymoron, along with, say, "display ad click-through rate." I say this because two stories about mobile social ads ...More