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• IBM: Mobile, Social Pose Biggest Hurdles For Marketers by Mark Walsh

  More than a third (34%) of companies say they plan to launch mobile ad campaigns within the next 12 months, according to IBM "State of Marketing 2012" report. That marks the highest planned adoption rate for a new marketing tactic in the five-year history of the annual survey. That must mean the fabled Year of Mobile still lies ahead. ...Read the whole story

• Twitter's Move To TV Could Face Overload Challenges by Laurie Sullivan

  Every image tells a story on television, but not a complete picture without real-time tweets connecting TV with online, says Twitter CEO Dick Costolo, speaking at Cannes Lions. The biggest challenge, it seems, is that broadcast TV needs a dependable partner -- but by Thursday the added tweet volume from the ad festival appears to have sent the site offline. ...Read the whole story

• TV, Video Viewing Climbs On Digital Devices by Wayne Friedman

  Watching paid video content on mobile devices is climbing --- but gaming consoles remain the overall leader when looking at all new digital devices. ...Read the whole story

• Brand Marketers Can Help Mothers With 'Moments' by Gavin O'Malley

  Representing a challenge for gadget-crazed marketers, their most prized demographic (moms) also happen to be the biggest critics of today's technology overload. ...Read the whole story

Rush To Judgment -- Or, No One Has Figured Out Mobile Social (Unless They Have) by Catharine P. Taylor

Let's not get too excited, ladies and gentlemen, but maybe, just maybe, the term "mobile-social advertising" isn't an oxymoron, along with, say, "display ad click-through rate." I say this because two stories about mobile social ads recently caught my eye: ...More