We like to say that tablets are not mobile devices. But facing up to this simple truism should lead to smarter, more efficient targeting of consumers when they are in … Read the whole story
The extension of Facebook ads to Zynga signals the company's continuing effort to monetize its user base of nearly 1 billion worldwide, says Pivotal … Read the whole story
The poorly sourced rumors of a RIM break-up notwithstanding, we continue to hear that supposed suitors Amazon and Facebook want to build phones. Anyone … Read the whole story
Gizmodo Australia claims to have seen training documents for an upcoming Google branded tablet that will have a 7-inch display and be priced to … Read the whole story
According to The Media Comparisons Study, from TVB with Knowledge Networks, consumers credit TV ads as most influential in making a purchase decision. Television … Read the whole story
Big data, big clients -- and someday soon, big mobile. Those are just a few of the items high on the priority list of … Read the whole story
"It started out as a novelty, but actually watching paid content on a mobile device was a new idea," Frank Perazzini, director of telecommunications … Read the whole story
By the end of this week, advertisers will think smartphones are passe after the Google Nexus 7 tablet with Android 4.1 Jelly Bean debut … Read the whole story
Mobext, the mobile marketing arm of Havas Digital, has launched its own text-messaging service to make it easier for clients to run messaging campaigns … Read the whole story
Some pay-per-call advertising providers only bill for 25% of calls; Telmetrics says a minimum of 60% of all calls generated are billable, high-quality leads. … Read the whole story