Thursday, June 28, 2012
  • Deloitte: Smartphones Helping, Not Hurting, Retail Sales

    People may be using their smartphones as a shopping tool in the stores, but that doesn't mean they're buying less from the retailers. In fact, the influence these mobile devices will have on annual in-store sales is expected to increase. ...Read the whole story

  • Mobile Ad Volume Up, Pricing Dips

    Mobile advertising platform Smaato said ad volume increased 26% in the first quarter, but pricing on average was 30% higher in the fourth quarter because of higher advertiser demand during the holiday shopping season. The new Smaato index for the first quarter shows wide differences among regions worldwide. ...Read the whole story

  • AOL Brings Premium Ad Units To Mobile

    Extending its Project Devil initiative to mobile devices, AOL Wednesday unveiled premium display ad formats for smartphones and tablets similar to those it rolled out for the desktop. At launch, AOL is offering five types of applications for the mobile ads, powered by its Pictela content management technology. ...Read the whole story

  • Microsoft May Barely Break The 'Surface' With Upcoming Tablets

    Microsoft faces an uphill battle grabbing market share from Apple iPad, says ABI Research. The company may fall prey to the same issue of fragmentation that stymied development for the Android tablets. ...Read the whole story

  • IgnitionOne: Growth Slows For Paid-Search Spend

    Marketers continue to allocate budgets to U.S. paid-search advertising campaigns, but growth slowed to 15.5% in the second quarter of 2012 compared with the prior two quarters. The IgnitionOne report, a MediaPost exclusive, points to an increasing reliance on mobile paid-search ads that support less expensive clicks, as well as new ad formats generally lower in price. ...Read the whole story

  • Marin, RevTrax Link Paid-Search Campaigns To In-Store Sales

    Marin Software has formed a partnership with RevTrax to connect online paid-search ad clicks and analytics to in-store purchases. This should give marketers running campaigns across channels the tools to closely match budgets to media. The agreement supports data analysis on margin and redemption that aims to support brands. ...Read the whole story

  • Post IPO, Analysts Differ On Facebook Ad Prospects

    Many analysts are taking a wait-and-see approach to Facebook, initiating coverage with neutral ratings over concerns about monetization. While a recent report concluded Facebook is now an "experimental buy" for major brand advertisers, they have yet to make full budget commitments to the social network. ...Read the whole story

How To Make Mobile Video To Complement The TV Experience

Mobile is both its own beast and an increasingly important venue for video. You've seen all the reports on mobile video viewing increasing. Much of that increase comes from a growth in complementary TV viewing -- ...More