File this under "what took so long?" An ad agency sim comes to iOS. You choose the campaign tone. You choose the team. You BS the client. Read the whole story
Everyone's talking about mobile strategy, and they have been for years. But if marketers haven't moved toward figuring out how to adapt those strategies … Read the whole story
Big data comes to Aisle 3. Stop & Shop is actively encouraging customers to scan groceries as they shop in order to integrate offers … Read the whole story
With all the shenanigans over in London right now surrounding the Olympic games, it's inevitable that the lives of Londoners and those in towns … Read the whole story
In a blow to Microsoft, a judge has refused to dismiss a potential class-action lawsuit alleging that it sent text spam to consumers -- … Read the whole story
I'm not sure there are any nationwide or global studies on the dangers of texting while walking, but regional and anecdotal evidence is mounting. … Read the whole story
Another Web ad net has followed the usage patterns and the inventory into mobile. CTX says that it only took a few months to … Read the whole story
On Monday, San Francisco-based mobile advertising company Tapjoy announced a transaction that included the addition of the core team of social game and app … Read the whole story
Smartphones and tablets are taking over the Wi-Fi airwaves. The mobile devices accounted for more than half (52%) of Wi-Fi use in the second … Read the whole story
Being a digital-only publication isn't saving News Corp.'s tablet-inspired newspaper, The Daily, from some of the trends affecting the print newspaper business: the need … Read the whole story
Verizon has agreed to pay $1.25 million to settle allegations that it wrongly prevented wireless users from accessing apps that allowed them to transform … Read the whole story