The Don Draper Game: Agency Sim Comes To iPhone by Steve Smith

File this under "what took so long?" An ad agency sim comes to iOS. You choose the campaign tone. You choose the team. You BS the client. ...Read the whole story

• research Marketers, Prepare Your Mobile Web Plan by Aaron Baar

  Everyone's talking about mobile strategy, and they have been for years. But if marketers haven't moved toward figuring out how to adapt those strategies to the smartphone and mobile platform, they risk being left behind by consumers. ...Read the whole story

• Microsoft Loses Round In Text Spam Lawsuit by Wendy Davis

  In a blow to Microsoft, a judge has refused to dismiss a potential class-action lawsuit alleging that it sent text spam to consumers -- ruling that the federal law prohibiting text spam allows people to sue regardless of whether they had to pay extra to receive the messages. ...Read the whole story

• Ad Network CPX Makes Its Mobile Move by Steve Smith

  Another Web ad net has followed the usage patterns and the inventory into mobile. CTX says that it only took a few months to see up to 400 million mobile impressions a day move through their publishers. ...Read the whole story

• Smartphones, Tablets Migrate To Wi-Fi by Mark Walsh

  Smartphones and tablets are taking over the Wi-Fi airwaves. The mobile devices accounted for more than half (52%) of Wi-Fi use in the second quarter, up from 30% in the year-earlier period. ...Read the whole story

• 'The Daily' Lays Off One-Third Of Staff by Erik Sass

  Being a digital-only publication isn't saving News Corp.'s tablet-inspired newspaper, The Daily, from some of the trends affecting the print newspaper business: the need for deep staff cuts. ...Read the whole story

• Verizon Settles With FCC For Blocking Tethering Apps by Wendy Davis

  Verizon has agreed to pay $1.25 million to settle allegations that it wrongly prevented wireless users from accessing apps that allowed them to transform their smartphones into modems, the FCC announced. ...Read the whole story

Big data comes to Aisle 3. Stop & Shop is actively encouraging customers to scan groceries as they shop in order to integrate offers and reduce checkout costs. ...More

• London 2012 - Ultimate Disruption? by Mike Bloxham

  With all the shenanigans over in London right now surrounding the Olympic games, it's inevitable that the lives of Londoners and those in towns and cities impacted by the Games are turned upside down in a whirlwind of activity and more than a little sporting patriotism. ...More

• Should Texting And Walking Be Banned? by Max Kalehoff

  I'm not sure there are any nationwide or global studies on the dangers of texting while walking, but regional and anecdotal evidence is mounting. The volume of news reports and legal posturing is growing as well, as reflected, for example, in a trend story this week by the AP's transportation reporter, Joan Lowy. ...More

• Tapjoy Acquires Viximo's Team by Tyler Loechner

  On Monday, San Francisco-based mobile advertising company Tapjoy announced a transaction that included the addition of the core team of social game and app distribution company Viximo. "Social integration plays a pivotal role in app development and engagement," stated Mihir Shah, Tapjoy CEO. ...More