The Fall And Rise Of Mobile-Local Advertising

Local mobile advertising has broken through on a number of fronts, from available inventory to targeting techniques. In a few years, locally targeted ads could dominate the market. ...More

  • Immediate Mobile Gratification Syndrome

    In the past seven years, there has been a 400% increase in the number of people who have suffered a "distracted walking" accident while using a mobile phone, according to the Consumer Product Safety Commission. ...More

  • Study: Seven In Ten Mobile Texters Receive Spam

    Here's some unsettling news for mobile marketers: Sixty-nine percent of mobile phone users who text say they receive spam, with one in four text users receiving spam at least weekly. That's according to a new report from the Pew Internet & American Life Project. One reason why those findings could spell trouble for marketers (and their agencies) is that the federal Telephone Consumer Protection Act gives people the right to sue -- for up to $1,500 per incident -- when companies use automated dialing systems to send them unwanted text ads. ...More