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• Travel Research Trumps Bookings On Smartphones by Mark Walsh

  The natural affinity between travel and mobile technology has long meant big expectations for the sector's expansion to mobile platforms. The surge in smartphone ownership in the last two years -- nearly half of U.S. mobile users are now estimated to have smartphones -- would seem to provide the launchpad for that growth. ...Read the whole story

• retail Walgreens Campaign Touts Its History Of Innovation by Aaron Baar

  A 30-second spot begins by showing Charles Walgreen founding his namesake store in 1901, and tracking several innovations the company created that have since become commonplace, such as childproof caps and drive-through pharmacies. ...Read the whole story

• Obama Organizer App Raises Privacy Fears by Steve Smith

  The latest iOS/Android app from team Obama raises the 'creepy' red flag for distributing to any user details about their neighbors' political affiliation, name, gender and age. ...Read the whole story

• London Olympics Live Streams Triple Beijing, Mobile Drives Young Demos by Mark Walsh

  With mobile devices driving double-digit growth in kid and teen segments, NBC reports live streaming of the London Olympics events tripled since the last Games in Beijing. ...Read the whole story

• FTC Signs Off On Facebook Privacy Settlement by Wendy Davis

  Facebook has settled charges that it deceived users by breaking its promises to keep their data private, the Federal Trade Commission announced on Friday. The settlement, proposed in November, requires Facebook to obtain users' express consent before sharing their information more broadly than its privacy policy allowed when users uploaded the data. ...Read the whole story

Social Element Will Move Mobile Payments To Next Level by Diane Mermigas

The new Starbucks-Square mobile payments partnership is an opportunity for Twitter and Facebook to leverage their developing mobile ad platforms, geo-targeting features and itinerant user base into transaction gold. The question is not if, but how soon? ...More

• Mobile Marketing Freeze Tag by Jeffrey K. Rohrs

  One of the great parts of being a parent is that your children reacquaint you with the games of your youth. Recently, this happened to me at our block party when my kids joined an impromptu game of Freeze Tag on a neighbor's lawn. You remember Freeze Tag, right? Avoid the touch of the kid who's "It" or find yourself frozen in place until another competitor taps you back to life. Yes, the punishment in this game is that you're immobilized while everyone around you runs around, free as the breeze. ...More