Social Element Will Move Mobile Payments To Next Level

The new Starbucks-Square mobile payments partnership is an opportunity for Twitter and Facebook to leverage their developing mobile ad platforms, geo-targeting features and itinerant user base into transaction gold. The question is not if, but how soon? ...More

  • Mobile Marketing Freeze Tag

    One of the great parts of being a parent is that your children reacquaint you with the games of your youth. Recently, this happened to me at our block party when my kids joined an impromptu game of Freeze Tag on a neighbor's lawn. You remember Freeze Tag, right? Avoid the touch of the kid who's "It" or find yourself frozen in place until another competitor taps you back to life. Yes, the punishment in this game is that you're immobilized while everyone around you runs around, free as the breeze. ...More