Leveraging data from its own mobile ad network and location profiling from PlaceIQ, Jumptap makes the case for joining hyperlocal with daypart targeting. ...Read the whole story
Amazon continues its push into publishing with a freemium game title for Kindle Fire, Android and iOS. Across e-books, video and now apps, the company is moving more aggressively into publishing. ...Read the whole story
Several days after Hurricane Sandy tore up the Atlantic Coast, some search marketing agencies and their clients continue to feel the aftermath. While some brands increase online budgets, others put campaigns on hold. The storm could create mixed revenue results for search engines. ...Read the whole story
While the paid digital video marketplace -- subscription video on demand services and other services -- are showing gains for smaller competitors, Netflix still has a large lead. ...Read the whole story
A new study by Juniper Networks concludes that thousands of Android applications are collecting more information than they need, suggesting mobile users are exposing more data than they realize when downloading apps. ...Read the whole story
A new report suggests activist investor Carl Icahn plans to use his new 10% stake in Netflix to engineer a sale of the streaming-video company and other shareholders would join him in his efforts. Netflix is resisting the overture. ...Read the whole story
Professional networking site LinkedIn on Thursday reported revenue increased 81% in the third quarter, with growth in its hiring and subscription services units especially strong. ...Read the whole story
For brands looking to enter the mobile space, the question of whether to develop a native app or create a mobile Web page is a hot topic. A critical mass of consumers now engage with brands on their mobile devices, so companies need a simple and straightforward mobile strategy. ...More
The most fascinating part of radical media change is the way in which new formats make us reconsider old ones and old media is at times refreshed and redefined by the new. ...More
On Monday, one of the byproducts of disintermediation hit me with the force of, well -- a hurricane, to be exact. We are more connected globally than ever before. This Monday and Tuesday, three different online services I use went down because of Sandy. They all had data centers on the East Coast.Disintermediation means centralization, which means that we will have more contact with people and businesses that spread across the globe. ...More