By tracking the locations people visited before and during Sandy's assault on the Northeast, we don't get as many surprises as we do a hint of how mobile metrics can quantify even the obvious in helpful ways. ...Read the whole story
By 2016 local online, interactive and digital advertising revenue will reach $38.1 billion, according to BIA/Kelsey's Annual U.S. Local Media Forecast, 2011-2016 report released Monday. ...Read the whole story
Instagram is following the example of another mobile app -- Foursquare -- in building out its Web presence. ...Read the whole story
Verizon is shutting down its app marketplace on Android and BlackBerry models, admitting that its attempt to reinsert itself into the mobile content economy was not aligned with 'a whole new tech landscape.' ...Read the whole story
MediaVest USA and mobile ad network Millennial Media have struck a partnership giving the agency access to Millennials' proprietary data set and the ability to beta-test new mobile ad technology with clients. ...Read the whole story
Android tablet shipments, led by Samsung and Amazon, rose at the expense of Apple in Q3 2012, which saw its share slip notably during the quarter, according to International Data Corp. ...Read the whole story
In September, mobile marketing firm Velti announced closing its largest-ever deal -- worth $27 million over two years -- with a company described only as a "major U.S. brand." The major U.S. brand is T-Mobile USA, according to sources; the players would not confirm. ...Read the whole story
CBS Corporation just agreed to a non-exclusive, multi-year licensing agreement to stream programs on the Hulu Plus subscription service. Financial terms of the deal were not disclosed. ...Read the whole story
Apple is asking California's highest court to rule that a state law limiting data collection by merchants who accept credit cards doesn't apply to online retailers. ...Read the whole story
In my mind, Apple is mindfully ceding part of the tablet market to others in its pricing of the Mini. And consumer willingness to think beyond the Apple hype was evident to me at my local mall. ...More
Countless studies have shown growth for mobile video, both in tablets and smartphones. For instance, eMarketer forecasts double-digit growth for video consumption among smartphone users through 2015. And a recent study from Keynote Competitive Research showed that 76% of tablet users watch video on their devices. But while user consumption is seeing rapid growth, it's still unclear what role brands and advertisers will play in mobile video. ...More
Sandy's Lesson: Improve Infrastructure, Utilize Technology To Mitigate Damage
While it is impossible to manage the unpredictable impact of a natural disaster, improving infrastructure and internal systems at every level and using technology to monitor and provide services can mitigate some of the physical, economic and personal toll. ...More