The desire for uniform app ratings to enable parental controls is understandable. An unintended consequence of content ratings is that it gives a new medium permission to get more serious about itself. ...
Forrester Research has released a method for benchmarking a company's "mobile maturity," as campaign budgets continue to rise. The guidelines are intended to help ... Read the whole story
As mobile advertising continues its rapid trajectory, more marketers are likely to weave video and rich media into their mobile spots. That's because data ... Read the whole story
There is an increasingly intertwined relationship between rich media and video in mobile advertising. Mobile video ad network Rhythm says that trend is driven ... Read the whole story
Experian Hitwise GM of Global Research for Experian Marketing Services Bill Tancer points to coupons as the significant buying habit and trend for consumers ... Read the whole story
The Web lit up Tuesday with searches at news and social sites related to the elections. Many of the major sites, like Google, Bing, ... Read the whole story
Mobile tools have turned apartment hunting into a real-time, proximity-based sport that favors the well-equipped hunter. But luck still plays a role. Read the whole story