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• Mobile Is Key To Cross-Media Marketing Strategy by Laurie Sullivan

  Forrester Research has released a method for benchmarking a company's "mobile maturity," as campaign budgets continue to rise. The guidelines are intended to help marketers understand different growth stages. Advertisers will spend $77 billion on interactive marketing by 2016. ...Read the whole story

• Study: Mobile Rich Media, Video Converge by Mark Walsh

  There is an increasingly intertwined relationship between rich media and video in mobile advertising. Mobile video ad network Rhythm says that trend is driven by growing demand for video advertising on devices. ...Read the whole story

• Social Networks, Search Update Americans On Election by Laurie Sullivan

  The Web lit up Tuesday with searches at news and social sites related to the elections. Many of the major sites, like Google, Bing, Facebook and Twitter, help Americans get the information they need to vote. ...Read the whole story

• Coca-Cola To Launch Photo-Sharing Network by Karlene Lukovitz

  In another extension of its "happiness" theme, Coca-Cola will launch a Happy Places photo-sharing social network tied to its free mobile apps. ...Read the whole story

Video Boosts Mobile Ad Engagement 30% by Daisy Whitney

As mobile advertising continues its rapid trajectory, more marketers are likely to weave video and rich media into their mobile spots. That's because data continues to prove the effectiveness of video in boosting interaction rates and engagement with mobile ads. ...More

• search What About Tying Mobile Searches To Coupon Offers? by Laurie Sullivan

  Experian Hitwise GM of Global Research for Experian Marketing Services Bill Tancer points to coupons as the significant buying habit and trend for consumers this holiday season because of the big spike in visits to coupon Web sites seen last November. He tells us that 78% of last year's tracked holiday campaigns offered some form of discount. That's all well and good -- but marketers need to give the trend a little push. ...More

• Apartment Renting With Apps - And A Little Luck by Chuck Martin

  Mobile tools have turned apartment hunting into a real-time, proximity-based sport that favors the well-equipped hunter. But luck still plays a role. ...More