Video Boosts Mobile Ad Engagement 30%

As mobile advertising continues its rapid trajectory, more marketers are likely to weave video and rich media into their mobile spots. That's because data continues to prove the effectiveness of video in boosting interaction rates and engagement with mobile ads. ...More

  • What About Tying Mobile Searches To Coupon Offers?

    Experian Hitwise GM of Global Research for Experian Marketing Services Bill Tancer points to coupons as the significant buying habit and trend for consumers this holiday season because of the big spike in visits to coupon Web sites seen last November. He tells us that 78% of last year's tracked holiday campaigns offered some form of discount. That's all well and good -- but marketers need to give the trend a little push. ...More

  • Apartment Renting With Apps - And A Little Luck

    Mobile tools have turned apartment hunting into a real-time, proximity-based sport that favors the well-equipped hunter. But luck still plays a role. ...More