Shortly after relaunching its Android app market as Google Play, Google saw substantial growth in downloads and a narrowing of the app gap between it and iOS. ...Read the whole story
"Whether it's Best Buy, Target, Walmart or Toys R Us, we're seeing that brick-and-mortar stores have learned to adapt and even embrace the mobile shopper," Stephen Wyss, partner in BDO's retail and consumer product practices, tells "Marketing Daily." ...Read the whole story
The price comparison site PriceGrabber saw significantly more mobile activity to its sites on Black Friday than on Cyber Monday, suggesting that a considerable number of retail shoppers engaged in "showrooming." ...Read the whole story
Driven by an unprecedented embrace of the tablet format, Magna Global sees meteoric growth for ad spend across mobile devices in the next several years, comprising 4% of all ad spending by 2017. ...Read the whole story
Mobile marketers now have one less problem to worry about, thanks to a new ruling by the Federal Communications Commission. The FCC said on Thursday that marketers don't run afoul of a consumer protection law by sending a single, confirmatory text message to people after they revoke their consent to receiving such messages. ...Read the whole story
Top forecasters said Monday they expect modest ad-spending growth over the next few years. Global ad spending will pick up a little steam in the future, according to Publicis Groupe's ZenithOptimedia. Spending will climb from 4.1% growth in 2013 for a total of $518 billion to 5.6% growth in 2015, reaching $574 billion. ...Read the whole story
Looking to clearly separate its slower-moving print business with its faster-moving media and entertainment, News Corp. will separate into two publicly traded companies: News Corp. and Fox Group. ...Read the whole story
Planning display advertising in a multi-screen world requires consistency among devices as well as discrete uses of each platform and its unique capabilities. ...More
In-image advertising is a fascinating emerging format that targets one of the digital media consumer's great guilty pleasures - rifling through piles of slideshows. ...More
According to The NPD Group, 50% of Internet users (96 million) listened to music on an Internet radio or on-demand music service in the past three months. 37% of U.S. Internet users listened to music on Pandora and other Internet radio services, while 36% used an on-demand music service, like YouTube, VEVO, Spotify, MOG, Rhapsody, and Rdio. ...More