• Consumers Wary Of Mobile Location Marketing

    Mobile has generated buzz lately as a rapidly growing tool for holiday shopping, but a recent report says most consumers don't want to receive location-based mobile offers during or after visits to actual stores. ...Read the whole story

  • Study: Tablet Subscriptions A Tough Sell

    News Corp.'s planned shutdown of 'The Daily' underscores the challenge of selling mobile news subscriptions for even the most ambitious and well-funded ventures. In explaining the demise of the iPad newspaper, News Corp. Chairman Rupert Murdoch said simply that it didn't attract a large enough audience to support the business model. ...Read the whole story

  • Social Media Time Rises On Mobile, PC

    Consumers now spend a full 30% of their mobile time on social media networks, according to new data from Nielsen and NM Incite. ...Read the whole story

  • Google Ventures Invests In Adelphic Mobile, Miner Joins Board

    Adelphic Mobile, a start-up founded by former key players of Quattro and Apple's iAd that is trying to develop a powerful and easy-to-use platform for advertisers and agencies to target mobile ads to consumers, this morning announced a $10 million round of funding led by Google Ventures. Original Adelphic investor Matrix Partners also participated in the round. ...Read the whole story

  • Holidays Will Be Kind To Devices, Gadgets

    According to a survey of 2,500 U.S. households, average spending on consumer electronics will be $1,058 this year -- up from $793 spent last year, according to Parks Associates. Among the respondents, nearly two-thirds plan to make a CE purchase this holiday season. ...Read the whole story

  • Interstate Gets Batteries, And Brand, To The Stranded

    "We kept looking at data that showed the majority of batteries were purchased in these emergency/semi-emergency situations. We're always looking for ways to make our brand promise come to life in a meaningful way to consumers. 866-Rescue-Me delivers on both fronts." ...Read the whole story

From 'Podcasting' to 'Mobilecasting': A Smartphone's Native Ad Format?

Recent changes in iOS have helped grow the market for podcasts. This should remind us just how compelling voice can be as media and marketing -- especially on a device that was built to carry conversation, not Web sites. ...More

  • How To Search, Find Ungettables On Alternative Screens

    Alternative screens allowing consumers to search and find information will become more prevalent in 2013. Screens at gas pumps and in the grocery store checkout line are two examples of the digital out-of-home (DOOH) market missing opportunities to capture consumers through search. Outcast Media, which supports a TV network at the gas pump, calls these consumers "ungettables." ...More