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• Tim Cook Points To An Apple TV, Admits 'We Screwed Up' On Maps by Steve Smith

  In an exclusive interview to air tonight on NBC, Apple CEO Tim Cook gives the company's strongest indication yet that it plans a major move on the living room TV experience. ...Read the whole story

• research Forrester: Marketers Have Touchpoint Interruptus by Sarah Mahoney

  For example, while BMW's Mini brand has a way-cool tool that allows potential buyers to try on "millions of potential combinations of color, body style, and optional extras through its car configurator," there's no way for consumers to send that information to dealers. ...Read the whole story

• App Time Gains On TV by Mark Walsh

  In a study last year, mobile advertising and analytics firm Flurry indicated that daily time spent with mobile apps exceeded that spent on the Web. The figures suggest that app use has not caught up with TV, but it's getting closer. ...Read the whole story

• Posterscope Exec Sees Value In Mobile Aligned With OOH Advertising by David Goetzl

  A top Posterscope executive indicated Wednesday that mobile devices could be transformative in out-of-home advertising, as they offer an opportunity for two-way communication that could drive engagement and go beyond simple exposure. ...Read the whole story

• TV, Tablet Multiviewing Rises, Sports Big Draw by Wayne Friedman

  Of all those who own tablets, fully 40% of men and women use them at least once during the day while watching TV. An estimated 22% to 25% use them several times while watching TV. ...Read the whole story

• Gas Pump Videos Integrate Real-Time Ad Targeting by Laurie Sullivan

  Outcast Media, which supports a video network on gasoline pumps, will begin offering a variety of services pulled from the toolkit of search marketers. Its CRO believes the small screen atop gasoline pumps will integrate real-time ad targeting into the attribution purchase path. ...Read the whole story

• telecom Boost Celebrates Every December Day With Song by Aaron Baar

  In an online marketing promotion, the prepaid wireless carrier is offering up Christmas-like carols for every day, turning each of December's 31 days into its own special holiday (as well as acknowledging the special ones already taken, like the 25th). ...Read the whole story

• PaeDae Launches Incentive Platform For Gaming by Erik Sass

  Santa Monica-based tech firm PaeDae is introducing a new software prize platform, "withPrizes," that matches brands and prizes with players. PaeDae advertising clients have included P&G, Amazon, and Razors Direct, among others. ...Read the whole story

Verizon Invites Customers To Share Data and Opt-In...To Something Or Other by Steve Smith

If mobile carriers are going to leverage mobile usage data for targeted offers, then they should be more explicit about the real exchange of value and start treating consumers the way they do marketers. ...More

• The Whole Story - Social Media and TV by Mike Bloxham

  The considerable amount of enthusiasm for Social TV is possibly only matched by the desire to know more about what is actually going on. ...More

• How NOT To Fail At Mobile Video: 5 Tips by Will Kassoy

  It's very exciting to see how mobile video is taking off these days. I'm pretty passionate about the medium, obviously, so I'm always excited to see brands launching video ads that are optimized for tablets and smart phones. I know it works, and I know they'll see great results. Except ... ...More

• Mission Critical In 2013: A Tablet Strategy by David Goetzl

  Multi-screening, or companion viewing, is just taking flight -- so networks do have the benefit of time, right? Not really. ...More

• video A New Study of Video Viewing by Tablet, Smartphone Users by P.J. Bednarski

  Mefeedia.com, the video search site that aggregates material from YouTube, Vimeo, Blip, the broadcast networks and something like 20,000 other places, has just finished research that shows what you might have expected anyway: Owners of tablets are great viewers of videos available from dedicated apps. According to Mefeedia data, an iPad user will view 7.1 videos per session via an app (and 5.69 for Android table owners). Neither figure is probably hard to believe when you think about your own personal use of the tablet. ...More

• Multitasked Media Consumption May Mean Filling In The Pieces by Wayne Friedman

  A news story on a TV screen sits high in a gym workout room. With no audio, an on-screen message at the bottom of the screen appears to complement what a CNN anchor is saying: "Hundreds Killed In Chicago. At least five people working out stop immediately. They watch without blinking. A video finally appears, and it's reporting on long-term, increased violence in the Windy City. One viewer then says something everyone watching wants to hear: "Not all at the same time! Whew!" ...More