Verizon Invites Customers To Share Data and Opt-In...To Something Or Other

If mobile carriers are going to leverage mobile usage data for targeted offers, then they should be more explicit about the real exchange of value and start treating consumers the way they do marketers. ...More

  • The Whole Story - Social Media and TV

    The considerable amount of enthusiasm for Social TV is possibly only matched by the desire to know more about what is actually going on. ...More

  • How NOT To Fail At Mobile Video: 5 Tips

    It's very exciting to see how mobile video is taking off these days. I'm pretty passionate about the medium, obviously, so I'm always excited to see brands launching video ads that are optimized for tablets and smart phones. I know it works, and I know they'll see great results. Except ... ...More

  • Mission Critical In 2013: A Tablet Strategy

    Multi-screening, or companion viewing, is just taking flight -- so networks do have the benefit of time, right? Not really. ...More

  • A New Study of Video Viewing by Tablet, Smartphone Users

    Mefeedia.com, the video search site that aggregates material from YouTube, Vimeo, Blip, the broadcast networks and something like 20,000 other places, has just finished research that shows what you might have expected anyway: Owners of tablets are great viewers of videos available from dedicated apps. According to Mefeedia data, an iPad user will view 7.1 videos per session via an app (and 5.69 for Android table owners). Neither figure is probably hard to believe when you think about your own personal use of the tablet. ...More

  • Multitasked Media Consumption May Mean Filling In The Pieces

    A news story on a TV screen sits high in a gym workout room. With no audio, an on-screen message at the bottom of the screen appears to complement what a CNN anchor is saying: "Hundreds Killed In Chicago. At least five people working out stop immediately. They watch without blinking. A video finally appears, and it's reporting on long-term, increased violence in the Windy City. One viewer then says something everyone watching wants to hear: "Not all at the same time! Whew!" ...More