The share of emails being opened on devices is up dramatically this year, with tablets now becoming a noticeable force. Dear Santa: please make your messages easier to manage when I am out doing your elf grunt work. ...Read the whole story
Simplicity breeds adoption, especially when it comes to online advertising and marketing. Facebook hopes to make it easier for small companies to connect with their customers, with a lot of attention given to mobile, advertising and real-time location. ...Read the whole story
To promote the launch of the latest version of the car, which goes on sale early next year, the alliance with game maker Gameloft's Asphalt 7: Heat aims to find the 10 best mobile Nismo drivers and give them a VIP trip to drive the car in Barcelona. ...Read the whole story
Amazon's share of tablet shipments in the third quarter increased to 9%, while downloads from the Amazon Appstore for Android have increased 500% over last year. ...Read the whole story
Mobile ad network Millennial Media will begin allowing iPhone, iPad and Android users to opt out of behavioral targeting via a new TRUSTe tool. ...Read the whole story
T-Mobile USA CEO John Legere confirmed that the carrier will finally get the iPhone next year. ...Read the whole story
Samsung Vs. Apple: Losing My Religion
I'll admit to feeling a bit sacrilegious as I write this, given that I am still a devoted member of the cult of Cupertino. But fair is fair: I nominate Samsung to be Best Tech Advertiser of 2012 (image division) for "The next best thing is already here," its Galaxy S III campaign. ...More
According to the November Millennial Media's SMART report, focusing on mobile advertising trends within the Retail & Restaurant industry, during the first six months of 2012 Retail & Restaurant advertisers' spend grew at an average of 11% a month. ...More
In a typically well-orchestrated PR rollout, CEO Tim Cook yesterday bared -- barely -- Apple's plans to manufacture some of its products in the United States. The announcement came in two separate interviews -- one a cover story in "Bloomberg Businessweek" and the other airing last night on NBC's "Rock Center with Brian Williams" -- and the digital punditocracy is weighing in across the media universe this morning. ...More