• Coca-Cola Sees Expansion In Mobile Future

    Coca-Cola launched its largest digital effort ever this year with its "Move to the Beat" campaign for the Summer Olympics across 100 countries. Mobile played a key part in the award-winning effort, with SMS activations, integrated apps and promotional QR codes. MediaPost talked to Kim Siler, mobile brand strategist, global connections at Coca-Cola, about the Olympics campaign and the company's broader mobile strategy. ...Read the whole story

  • Netflix Aims For Exclusive Content, New Disney Deal

    As the competition in the online streaming space (Amazon, Hulu, etc.) gains steam, Netflix is looking to differentiate itself through exclusive content, according to a Wall Street report. A signal: a new deal with Disney giving it sole rights to a slew of films in a pay-TV window. As Netflix tries to build a moat around its content, a potential long-term implication is the service becoming "somewhat more likely to eventually gain carriage from a traditional cable or satellite distributor," according to Barclays analyst Anthony DiClemente. ...Read the whole story

  • Amazon Sets Standard; J.C. Penney, Apple, Dell Drop

    Customers want more merchandise appeal and variety from most retailers, according to the annual Holiday E-Retail Satisfaction Index released today by customer experience analytics firm ForeSee. Internet-retail giant Amazon remains at the head of the class, according to the 8th annual report, which is based on more than 24,000 customer surveys collected during the prime holiday shopping season between Thanksgiving and Christmas. ...Read the whole story

  • Netflix Fades To Black Xmas Eve

    Ending the year on a sour note, Netflix left millions of U.S. users without service on Christmas Eve. The outage couldn't have come at a worse time for Netflix. ...Read the whole story

Around The Net

Mobile Trends 2013: What's The Bottom Line?

Mobile promises to be even bigger in the company year. There are many trends we're anticipating as continued adoption, both by consumers and at the enterprise level, progresses. ...More

  • Using Mobile To Sponsor Moments: Toshiba App-Casts New Year's Eve

    In a multi-screen era where marketers must track user 'journeys,' brands need to start sponsoring, enhancing, even owning 'moments' -- not just media. ...More

  • Why Mobile Email Templates Need to Disappear

    With the rapid proliferation of new mobile devices, each with its own screen size and resolution, the current propensity to design mobile emails for each device has become untenable. Instead, email marketers should adopt a device-agnostic approach that trades per-device-optimization for an adaptive layout that renders well in any platform. Read the full article on VentureBeat.  ...More