Thursday, December 27, 2012
  • Coca-Cola Sees Expansion In Mobile Future

    Coca-Cola launched its largest digital effort ever this year with its "Move to the Beat" campaign for the Summer Olympics across 100 countries. Mobile played a key part in the award-winning effort, with SMS activations, integrated apps and promotional QR codes. MediaPost talked to Kim Siler, mobile brand strategist, global connections at Coca-Cola, about the Olympics campaign and the company's broader mobile strategy. ...Read the whole story

  • Netflix Aims For Exclusive Content, New Disney Deal

    As the competition in the online streaming space (Amazon, Hulu, etc.) gains steam, Netflix is looking to differentiate itself through exclusive content, according to a Wall Street report. A signal: a new deal with Disney giving it sole rights to a slew of films in a pay-TV window. As Netflix tries to build a moat around its content, a potential long-term implication is the service becoming "somewhat more likely to eventually gain carriage from a traditional cable or satellite distributor," according to Barclays analyst Anthony DiClemente. ...Read the whole story

  • Amazon Sets Standard; J.C. Penney, Apple, Dell Drop

    Customers want more merchandise appeal and variety from most retailers, according to the annual Holiday E-Retail Satisfaction Index released today by customer experience analytics firm ForeSee. Internet-retail giant Amazon remains at the head of the class, according to the 8th annual report, which is based on more than 24,000 customer surveys collected during the prime holiday shopping season between Thanksgiving and Christmas. ...Read the whole story

  • Netflix Fades To Black Xmas Eve

    Ending the year on a sour note, Netflix left millions of U.S. users without service on Christmas Eve. The outage couldn't have come at a worse time for Netflix. ...Read the whole story

  • TechCrunch: TV, Twitter, Should Get Closer Next Year

    Twitter and TV should have a closer relationship in 2013, writes TechCrunch's Ryan Lawler. The company plans to hire a “'Twitter ambassador/evangelist' to TV celebrities,” getting them to tweet more during their own shows and just in general. But the goal also [is] to work with high-profile showrunners and producers to find ways to integrate Twitter into their programming." ...Read the whole story

Around The Net

  • MailChimp to Launch Gather SMS App for EventsMailChimp Blog

    MailChimp has announced the upcoming launch of Gather, a SMS iPhone app aimed at event marketers and producers. Developed as a companion to a company's existing event registration process, Gather collects mobile phone numbers from attendees for sending real-time SMS messages during an event. In order to encourage participation from users who prefer to protect their mobile numbers from marketers, Gather sets an automatic expiration date following the event for numbers collected. Gather will be available as an iPhone app for event professionals in January. The notifications sent through the app are simple SMS messages so recipients do not need ... ...Read the whole story

Mobile Trends 2013: What's The Bottom Line?

Mobile promises to be even bigger in the company year. There are many trends we're anticipating as continued adoption, both by consumers and at the enterprise level, progresses. ...More