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• App Marketing Costs Rise In Advance Of Holiday by Steve Smith

  The scramble to drive apps up the leaderboards in time for holiday downloading started in earnest in November. But downloads for the month also saw a post-iPhone 5 drop-off. ...Read the whole story

• Pearson Buys Stake In Barnes & Noble's Nook by Mark Walsh

  Aiming to expand its digital distribution, publishing and education company Pearson PLC has agreed to invest $89.5 million in cash for a 5% stake in Nook Media, Barnes & Noble's digital business arm. ...Read the whole story

• 2013 Predictions From Online Ad, Marketing Experts by Laurie Sullivan

  Welcome to online advertising and marketing in 2013, where opt-in push advertising -- rather than pull -- becomes the norm as consumers feel more comfortable allowing brands to recognize location, intent and preferences through devices. ...Read the whole story

• technology Growing Influence Leads Reader Interests by Aaron Baar

  Technology wielded its influence over nearly every sector of marketing, but none was of more interest to Marketing Daily readers than the world of social, which was enabled more than ever by the widespread penetration of smartphones and tablets. ...Read the whole story

The Digital Airport: Targeting Travelers On Mobile by Noah Tratt

Brands know mobile ads are an effective way to get the message across, but a good strategy helps. ...More

• search 5 Callouts Making Google's Mobile Search Patent Important by Laurie Sullivan

  The U.S. Patent and Trademark Office granted Google a patent Dec. 25, for a method for combining generic and specific search results. A quality score supports each search result. The patent, Blending mobile search results, won't help Google make as much money from Android as other operating systems such as Apple and Microsoft do -- but it will allow the company to generate revenue from Google search results or when they buy apps from the Play Store. ...More