Capital One's new video campaign promoting the benefits of mobile banking underscores how some verticals are realizing substantial business efficiencies from the platform. ...Read the whole story
Rising adoption of smartphones and tablets helped U.S. commerce grow 81% last year to nearly $25 billion, according to a new eMarketer report. ...Read the whole story
Advertisers investing in search ads through Marin Software and IgnitionOne spent more on tablets compared with smartphones during the fourth quarter of 2012, despite comScore's estimate that 120 million U.S. consumers own smartphones, up from 30 million in the past year. ...Read the whole story
A new forecast from Borrell Associates suggests 2013 will be a big year for local online advertising. The firm projects revenue will surge almost 31% this year -- from $18.7 billion to $24.5 billion as more small and medium-sized businesses shift ad spending to digital from traditional media. ...Read the whole story
Twitter has integrated human intelligence to help evaluate search results, such as the meaning of trending hashtags and why specific topics relate to intent. ...Read the whole story
Yahoo has been hit with a potential class-action lawsuit for allegedly sending SMS messages to users without their consent. ...Read the whole story
The Minneapolis-based retailer, which began testing price-matching against specific competitors over the holidays, says the now-year-round program will make it easier for shoppers to know they are getting the best deal around. ...Read the whole story
Given the obvious power of the tablet device and use case in e-commerce, it is amazing that both retailers and the Tablet OSes have not done more to optimize t-shopping. ...More
There has always been an unnamed conflict of interest within the historic television business model, because a program's ratings stand in as a surrogate for commercial ratings -- which are never actually known. So as traditional TV networks spend money and use technology to "drive viewers" to programs, the old model says that is good for advertisers. In fact, it is mostly good for TV programmers and distributors because they can charge more (more impressions = more revenue against a negotiated CPM). ...More
Barry Diller's cord-cutting service Aereo is fighting for its life in court. But not even the threat that the Second Circuit Court of Appeals will shutter the service has stopped the company from raising an additional $38 million in order to expand into 22 new cities. Of course, investors have funded riskier companies than Aereo before. But in this case, it's not clear whether Aereo can ever be profitable even if it survives the legal challenge it's facing. ...More