Oscar...Oscar, Oscar: ABC's App Makes You Actually Want To Watch by Steve Smith

For the third year, ABC issues its Oscar app. It has become an interesting testing ground of second-screen concepts good and bad. ...Read the whole story

  • Online Poised To Break 25% Budget Milestone, Mobile Fueling Half Its Growth by Joe Mandese

    Online advertising will pass a symbolic milestone this year, becoming one out of every four dollars spent by U.S. advertisers, according to new projections from the equity research team at J.P. Morgan. The growth, writes Internet sector analyst Doug Anmuth, is being fueled by advertisers shifting budgets from analogue media to follow consumer time spent with digital media, especially Internet-connected mobile devices, as well as the continuing momentum of social media platforms like Facebook. ...Read the whole story

  • College Kids Favor Multiplatform Viewing by Wayne Friedman

    Nielsen says nearly half of the 18-24 viewers grab their smartphones at least once a day while watching TV. ...Read the whole story

  • Pandora Expects To Generate $422M In 2013 by Laurie Sullivan

    Music lovers tuned into Pandora, the Internet radio service, in December 2012 for more than 1.4 billion hours -- up 54% compared with the prior year. There are 67 million U.S. users, about 20 million listeners daily. And 1 million are paid subscribers. ...Read the whole story

  • hospitality Priceline Pitchman's Progeny Promotes Product by Aaron Baar

    "Last year, we started off the year by throwing The Negotiator off a cliff. We wanted to add a new element of surprise to communicate a new product direction for consumers. She really represents the younger, more modern consumer who wants speed, ease and efficiency." ...Read the whole story

  • Kindle Fire HD Surges In December by Mark Walsh

    The Kindle Fire was on fire in December, seeing the biggest gain in usage among Android devices during the holiday season. Localytics said ad impressions generated by the 7-inch Kindle Fire HD shot up 322% between November and December. ...Read the whole story

Beyond The CES Floor: All About the Digitization Of Consumer Devices (And Life Itself) by Dave Morgan

For folks trying to understand consumers and marketing and the future of electronics and technology, Las Vegas and the mammoth CES took center stage this week, just as in years past. Everyone wants to know (at least, according to the pundits) about the next smartphones, tablets, connected TV's, 4K TVs (Four times more pixelization), handheld gaming devices, music players, smart forks, cars that drive themselves, programmable drones and 3D printers that can output everything from car parts to animal organs. ...More

  • Mobile Email Opens Pass Browser Opens by Jack Loechner

    According to the Return Path global bi-annual mobile email report, 37% of people are now opening email on mobile devices compared with the 30% opening through webmail in a browser. Mobile open share has increased 300% since 2010, and shows no sign of slowing, says the report, with four out of 10 emails sent being read on a mobile device. ...More

  • Mobile, with Its Big Toe Already in the Video Business, is Poised for Greatness-- or Maybe Just Bigness by P.J. Bednarski

    I have a 46 inch HDTV in my living room. The screen size on my iPad is 9.7 inches (or 7.85 on the mini version). The screen size on an iPhone is about four inches. That's progress. Because users can access video anywhere with these smaller devices, the future belongs to online video. You can ask just about anybody who knows anything. The British-based fourthsource.com did just that. Most effusively, Chris Koopmans, vice president and general manager (and the title just goes on and on) for Citrix, predicts, "Video content will double in volume in 2013, and its overall percentage ...More

  • California AG Makes Mobile Privacy Suggestions by Wendy Davis

    California Attorney General Kamala Harris has issued new mobile privacy recommendations for app developers, ad networks and platform providers. ...More