Friday, January 11, 2013
  • Online Poised To Break 25% Budget Milestone, Mobile Fueling Half Its Growth

    Online advertising will pass a symbolic milestone this year, becoming one out of every four dollars spent by U.S. advertisers, according to new projections from the equity research team at J.P. Morgan. The growth, writes Internet sector analyst Doug Anmuth, is being fueled by advertisers shifting budgets from analogue media to follow consumer time spent with digital media, especially Internet-connected mobile devices, as well as the continuing momentum of social media platforms like Facebook. ...Read the whole story

  • College Kids Favor Multiplatform Viewing

    Nielsen says nearly half of the 18-24 viewers grab their smartphones at least once a day while watching TV. ...Read the whole story

  • Pandora Expects To Generate $422M In 2013

    Music lovers tuned into Pandora, the Internet radio service, in December 2012 for more than 1.4 billion hours -- up 54% compared with the prior year. There are 67 million U.S. users, about 20 million listeners daily. And 1 million are paid subscribers. ...Read the whole story

  • Priceline Pitchman's Progeny Promotes Product

    "Last year, we started off the year by throwing The Negotiator off a cliff. We wanted to add a new element of surprise to communicate a new product direction for consumers. She really represents the younger, more modern consumer who wants speed, ease and efficiency." ...Read the whole story

  • Kindle Fire HD Surges In December

    The Kindle Fire was on fire in December, seeing the biggest gain in usage among Android devices during the holiday season. Localytics said ad impressions generated by the 7-inch Kindle Fire HD shot up 322% between November and December. ...Read the whole story

    Around The Net

    • Will China Become Apple's Largest Market?Reuters

      Reuters reports that Apple's CEO Tim Cook met with China Mobile's Chairman Xi Guohua Thursday to discuss "matters of cooperation," citing a spokesman for China Mobile, which supports the most mobile carrier subscribers in the country. Apple has a deal in China to sell its iPhones through China Unicom and China Telecom. In an effort to move more predominantly into the country, Apple won't likely take a stand against Chinese censorship. Google, not willing to compromise, moved its Chinese search engine to Hong Kong in 2010. ...Read the whole story

    • Walmart Launches IPhone No-Contract Plan Chain Store Age

      Walmart and Straight Talk Wireless, America's largest no-contract cell phone provider, announced that starting on Jan. 11, customers in more than 2,000 Walmart stores and online at will have access to the iPhone 5 and iPhone 4 on Straight Talk's $45 no contract unlimited talk, text and data plan. Walmart will also offer customers who purchase the phone in the store a no-interest, fixed monthly payments special financing offer for only $25 a month with a Walmart credit card. ...Read the whole story

    • Is $1B Valuation In Buzzfeed's Future?Pando Daily

      How is Buzzfeed -- which sees itself as the digital news organization of the future -- going to grow from a reported valuation of $200 million to $1 billion? For starters, by continuing to eschew display advertising, Pandodaily reports. “BuzzFeed works with advertisers as ‘partners,’ and hosts their sponsored content, which is similar to the publication’s independently produced journalism.”  ...Read the whole story

    • ToutApp Offers Tracking and Analytics for Individual EmailsThe Next Web
    Beyond The CES Floor: All About the Digitization Of Consumer Devices (And Life Itself)

    For folks trying to understand consumers and marketing and the future of electronics and technology, Las Vegas and the mammoth CES took center stage this week, just as in years past. Everyone wants to know (at ...More