• Study: Shoppers Want More Mobile, Digital Services

    The trend toward "showrooming" -- the bane of brick-and-mortar retailers -- didn't increase last year, while more people did research online and bought in physical stores, according to a new consumer survey by Cisco. The study indicated that shoppers want more mobile and self-service options from retailers in-store, and also found that mobile is playing a bigger part in shopping overall. ...Read the whole story

  • National Brands Beginning To Think Local On Mobile

    National brands that don't build effective local mobile ad campaigns will miss a major opportunity to connect with consumers in their neighborhood, Mike Boland, program director for BIA/Kelsey's Mobile Local Media practice, told MediaPost. ...Read the whole story

  • Facebook's Mobile Gains Will Be Costly

    Brian Wieser, senior analyst at Pivotal Research Group, warns in a research note that Facebook's mobile ad gains will come at a price over time: higher costs incurred in mobile campaigns compared to those on the desktop. ...Read the whole story

  • Real-Time Trading Emerges As Second-Fastest Ad Sector, Limited Only By Its Inability To Crack Mobile

    The good news is that programmatic trading has emerged as the second fastest-growing segment of the advertising marketplace. The bad news is that it is the problems it has been having tapping into the fastest-growing segment -- mobile -- that is limiting programmatic's growth. That's one of the key findings from Magna Global's third-quarter Media Economy Report. While ad spending on mobile media will average an annual growth rate of 30.6% through 2017, programmatic trading will expand only 25% annually due to some significant impediments preventing it from tapping into mobile's growth. ...Read the whole story

  • Google Launches Zavers Coupon Service

    Google launched a digital coupon service Friday called Zavers that allows retail stores and brands to reward loyal customers with coupons. The service could support both national and local brands. ...Read the whole story

  • Flixster Speeds Past Mobile Tipping Point In 2012

    In 2012, Flixster saw studio spending on its cross-platform properties flip, with much more going to mobile than Web. But what are they buying, we ask CRO James Smith. ...Read the whole story

  • T-Mobile Helps MLB With Dugout Calls (And More)

    T-Mobile USA has signed on as the wireless company for Major League Baseball providing both on-field and (in some cases) in-stadium communications, as part of a multi-year agreement, the league's first with a wireless carrier in more than a decade. ...Read the whole story

This Isn't Your Father's iPhone

Gadgets used to target generic coolness. Now we are starting to see signs that personal device models and brands will align with certain demographic segments much the way cars, cigarettes and music have. ...More