The Super Bowl ad ritual has grown stale and so self-conscious that I wonder whether any brand really connects with a consumer this way. Perhaps the second screen can help … Read the whole story
Amidst all the discussion of last night's ad "winners" and "losers," Twitter -- claiming that it had been mentioned in half of Super Bowl … Read the whole story
As we witness this perfect storm of more intuitive search, rich augmented brand experience and ubiquitous purchase points such as this smart innovation, never … Read the whole story
With broadcasters forced to make football small talk for 34 minutes during the power outage, brands flexed their social strength and took to the … Read the whole story
According to the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Viggle, consumers are turning to smartphones and … Read the whole story
The cluttered second-screen market of apps that enhance and discover video content just got a bit smaller as Dijit buys early entrant in the … Read the whole story
In order to grow up, mobile advertising needs to distinguish smartphone from tablets. Moods, modes and the necessary messaging on each platform are quite … Read the whole story
Microsoft's search engine Bing might resemble a fast-moving train this year, as it lines up a variety of product launches -- as many as … Read the whole story
Do-not-track isn't just for desktops, the Federal Trade Commission said on Friday. Mobile platform companies -- including Apple, Google and Blackberry -- also should … Read the whole story
Pioneered by Hulu and other platforms, giving content consumers multiple ad options continues to gain traction. Some marketers even see the model as a … Read the whole story
For mens' lifestyle guide Thrillist, the email newsletter has always been at the heart of its content strategy. But as more users access its … Read the whole story
Mobile social network Path agreed to create a comprehensive privacy policy to settle charges that it deceived users by secretly uploading their address books, … Read the whole story
The mobile company Hipster has been hit with another privacy lawsuit alleging that it wrongly uploaded users' address books. The new case against Hipster, … Read the whole story