• Super Bowl Ad Winner? Twitter In A Walk

    Amidst all the discussion of last night's ad "winners" and "losers," Twitter -- claiming that it had been mentioned in half of Super Bowl ads -- emerged as the clear winner among social TV players. ...Read the whole story

  • Long, Strange Social Bowl: Dodge Ram, Tide Dominate

    With broadcasters forced to make football small talk for 34 minutes during the power outage, brands flexed their social strength and took to the Twittersphere. Among the three fastest "newsjackers," reports bloggers at Marketing Land, were Oreo, Walgreens and Audi. ...Read the whole story

  • Social TV Consolidation: Dijit Acquires Developer Of Miso

    The cluttered second-screen market of apps that enhance and discover video content just got a bit smaller as Dijit buys early entrant in the category GoMiso. ...Read the whole story

  • Bing To Offer Click-To-Call Ads Through Skype

    Microsoft's search engine Bing might resemble a fast-moving train this year, as it lines up a variety of product launches -- as many as one weekly, Bing GM David Pann told MediaPost. Once known as a thousand-pound gorilla impossible to move, Microsoft has become an agile beast. ...Read the whole story

  • Selectable Media Adds Ad Option To Mobile

    Pioneered by Hulu and other platforms, giving content consumers multiple ad options continues to gain traction. Some marketers even see the model as a solution to low mobile engagement rates. ...Read the whole story

  • Thrillist Makes Newsletter Mobile-Friendly

    For mens' lifestyle guide Thrillist, the email newsletter has always been at the heart of its content strategy. But as more users access its content from mobile devices, "we said we have to optimize...so about six months ago we started coding for mobile first," said Thrillist CEO Ben Lerer. ...Read the whole story

  • Path Settles FTC Privacy Charges

    Mobile social network Path agreed to create a comprehensive privacy policy to settle charges that it deceived users by secretly uploading their address books, the Federal Trade Commission announced on Friday. The social network also agreed to pay $800,000 to settle separate allegations that it violated children's privacy. ...Read the whole story

  • Hipster Sued For Address-Book Uploads

    The mobile company Hipster has been hit with another privacy lawsuit alleging that it wrongly uploaded users' address books. The new case against Hipster, now owned by AOL, alleges it obtained highly personal professional treatment information. ...Read the whole story

The Retail To E-Tail Impact

As we witness this perfect storm of more intuitive search, rich augmented brand experience and ubiquitous purchase points such as this smart innovation, never before will the term "brand image" have been more relevant. As the retail to e-tail purchase shift gathers momentum, what are the real implications for brands and their packaging? ...More

  • Fastfood Faster With Mobile Digital Ordering

    According to the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Viggle, consumers are turning to smartphones and tablets to place online orders for pick-up or delivery, with 69% of those polled saying they have placed food orders via mobile devices. ...More

  • Separating Mobile From Portable Targets

    In order to grow up, mobile advertising needs to distinguish smartphone from tablets. Moods, modes and the necessary messaging on each platform are quite different. It is not all "mobile." ...More

  • FTC Pushes Do-Not-Track For Mobile

    Do-not-track isn't just for desktops, the Federal Trade Commission said on Friday. Mobile platform companies -- including Apple, Google and Blackberry -- also should develop a do-not-track mechanism that would "prevent an entity from developing profiles about mobile users," the FTC recommended in a new report about mobile privacy. ...More