Finding a discrete place for the tablet experience between desktop and mobile will be one of the interesting marketer challenges this year. The Shopkick app is a good reminder of … Read the whole story
Apple continues to enforce stricter oversight over app privacy as well as standardization by banning the use of UDIDs in apps and requiring support … Read the whole story
Search engine marketing needs a makeover, and some industry experts believe alternative engines will play a major role in connecting with consumers outside of … Read the whole story
Online audience measurement firm Quantcast has launched a new service for tracking mobile app usage across iOS and Android devices. The company's free Measure … Read the whole story
TV time-shifting -- the activity of consumers and their DVRs -- can be wasteful. About a third (36%) of all worldwide recorded TV content … Read the whole story
Continuing to push the promise of scalable "native" advertising, Sharethrough just released some data, which -- surprise, surprise -- reflects well on the model … Read the whole story
'The Atlantic' has partnered with NowThis News, a Web start-up which produces short-form videos about current events and related topics, according to Poynter. The … Read the whole story
In today's world of efficient technology, there is no need to struggle with an approach that is not unified. An overall platform-approach across all … Read the whole story
Using smartphones while shopping is evolving to allowing more power of product scanning by consumers, leading to them checking out using their mobile device. … Read the whole story
Moms and mobile: is there any topic more written about than this? Probably not, but there are good reasons for this. Mobile is important … Read the whole story
...but 95% of those people will watch TV, too. We are immersed in video coming at us from all directions, but this study says … Read the whole story