• The Next Web, Friday, March 22, 2013 11:20 AM

Starting next month, Google will begin charging AdWords advertisers a fee -- equal to that of a standard click -- when mobile users click on phone numbers included in their text ads. “We are making this change to foster a safer, more consistent user experience across desktop, tablet, and mobile devices,” according to Google. Bull, says The Next Web. “Google wants to monetize all those clicks and taps on phone numbers … After all, with the increase in mobile usage, many people search on Google for a business with the sole intention of calling them.”
 

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