A number of emerging segments more than doubled their mobile spend on Millennial's ad network this past year, as did its largest segment, telecom. It makes one wonder about the … Read the whole story
Instagram has vaulted up the App Store ranking of free iPhone apps since launching a video-recording feature last Thursday, jumping from No. 22 to … Read the whole story
In a finding that appears to support longstanding notions about television viewing, a review of recent academic research on "social TV" indicates it has … Read the whole story
"We have been rethinking the brand for a few years, taking time to speak to buyers. One thing we stumbled on is a niche … Read the whole story
Hampton Hotels is targeting Millennial travelers in a campaign that includes TV and social media. The 30-second spot captures the on-property Hampton experiences of … Read the whole story
As Pandora moves to compete with other streaming music services, T-Mobile has signed on as the signature sponsor of the Internet radio station's Pandora … Read the whole story
The retailer's first-ever "Discovery Tour" starts in New York, followed by such cities as Chicago, Pittsburgh and Philadelphia, all led by the outdoor retailer's … Read the whole story
Pandora did not violate a Michigan privacy law by allegedly sharing Web users' music-listening history with their Facebook friends, the online radio service argues … Read the whole story
Today's new technologies and mobile marketing platforms integrate with retailer inventory systems, allowing product marketers to hyperlocal advertise products based on real-time availability and … Read the whole story
Israeli mapping company Waze recently accepted a $1.1 billion buyout offer from Google, reportedly rebuffing competing offers from Microsoft, Apple and Facebook. But those … Read the whole story
If you read my post last week, "Why CPMs May Go Down to Zero," you'd think that I was bearish on online media. Truth … Read the whole story