MoBlog
Major brands and retailers are still in the early stages of testing and rolling out beacons to enhance service and boost sales. But at least some indicate they are seeing … Read the whole story
Following a trial in San Francisco earlier this year, OpenTable on Monday said it will expand its mobile payments service nationally in the coming … Read the whole story
Ad management platform Sizmek on Monday announced it has acquired Aerify Media, a mobile tracking and retargeting firm. Sizmek paid $6.25 million in cash … Read the whole story
Searching for the latest news on George Clooney, Jay Z or Prince George of Cambridge? Microsoft has quietly rolled out SNIPP3T, an iOS app … Read the whole story
Google has begun testing "Listen Now" ad units, along with Spotify, Rhapsody and Apple's Beats Music, to simplify purchases for consumers through an advertisement. … Read the whole story
Mobile ad network Millennial Media on Monday reported revenue increased 18.1% to $67.3 million in the second quarter. Millennial Media has struggled to contend … Read the whole story
- COMMENTARY
The term "real time" is already the first name on the team sheet of any brand marketer hoping to reach second-screener football fans this … Read the whole story
COMMENTARYBeaconing has been the missing piece in the mobile shopping puzzle. Though based on a small piece of hardware transmission capability, beaconing is about … Read the whole story
