According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using … Read the whole story
Consumers are using their smartphones as much for entertainment purposes as they are for communication -- including texting and calling. Read the whole story
Even as more online sales happen through mobile phones, the major impact of mobile will be felt in actual stores. With bigger screen sizes … Read the whole story
Yahoo will bet its turnaround partly on mobile search. CEO Marissa Mayer told analysts and investors during the fourth-quarter 2016 earnings call Tuesday that … Read the whole story
In addition to many other impacts, The Internet of Things is going to add to the massive growth of mobile data traffic. Mobile users … Read the whole story
Despite spending a lot of bug testing time on their checkout pages, retailers often forget to apply the rigorous testing to their PayPal integrations … Read the whole story
"Consumer feedback about unauthorized in-app charges by children was visceral and revealing, displaying the depth of consumer confusion about Amazon's practices," the FTC says … Read the whole story
Place applies tactics commonly used for measuring the viewability of digital advertisements to out of home. As location targeting and OOH advertising converge, Placed … Read the whole story
Several design changes will likely transform the iOS user experience when the iPhone 7 is released in the fall, but email will continue to … Read the whole story
Location-based behavioral analytics provider Gravy has announced a partnership with Mobilewalla, a marketing automation company, to segment audiences based on their attendance of events … Read the whole story
Most of us are familiar with the Drake song, "Hotline Bling." More popular is the song's video, where Drake wears a bulky turtleneck sweater … Read the whole story