Most of us are familiar with the Drake song, "Hotline Bling." More popular is the
song's video, where Drake wears a bulky turtleneck sweater and dances... badly in a cube. The setting is now a 30-second Super Bowl ad for
T-Mobile, with a few minor tweaks. As Drake
sings "You used to call me on my cell phone," mobile company execs interrupt, telling the rapper to add additional lyrics that explain how most cell phone providers overcharge customers without their
knowledge. Drake is game, adding that the "changes don't ruin the song at all."
See it here. A 60-second extended version features Drake joking about his
Canadian heritage and the mobile execs dancing in the cube.
Watch it here.
Publicis Seattle created the campaign.
