• How To Measure Native Ad Campaign Effectiveness
    One knock on native advertising is the lack of standard measurement tools. A panel-based approach is one way to measure native ad campaign effectiveness.
  • Native Video Is On A Growth Trajectory
    A new report about native advertising suggests that native video is growing fast. In fact, between October 2016 and December 2016 the use of native video grew 3.75x, according to Bidtellect, which looked at the video run-rate on its platform.
  • 15 Things You Need To Know About Programmatic Native
    Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course "native" means different things to different people, and when you combine it with "programmatic," it becomes a maelstrom.
  • Under The Klieg Lights, 'Variety' Has A Branded Content Studio
    Entertainment powerhouse 'Variety' is turning up the volume on branded content. CMO Dea Lawrence says some of that content can go through programmatic pipes, while some is better suited for other forms of distribution.
  • Native Advertising, Content Marketing Will Become More Effective Than Advertising This Year
    Native advertising and content marketing will become more effective than advertising in 2017, while optimizing landing pages will become a new focus as well.
  • Real-Time Creative Optimization Will Come To Native Advertising
    This year, programmatic capabilities will come to native advertising, according to Dan Greenberg, co-founder and CEO, of Sharethrough, a provider of native advertising software for publishers. Greenberg maintains that buying techniques will begin to mature and have a creative impact on native advertising.
  • How Will Native Advertising And Content Marketing Unfold In 2017?
    Marketers will continue to up their game in native advertising and branded content in 2017, realizing that connecting with consumers through content is frequently more effective than advertising.
  • 6 Challenges For Native Advertising In 2017
    There are six challenges for native advertising that you should be thinking about for 2017. For starters, creating good content, while obvious, is easier said than done. Tapping into the wisdom of editorial teams may be trickier but can reap rewards in terms of fresh, topical creative ideas and collaboration.
  • Study Finds Consumers Remain Confused By Native Ads
    In a new study conducted on native advertising, 54% of respondents said they'd felt deceived by native advertising in the past, and 44% weren't able to correctly identify the sponsor of the native ad they read.
  • IAB Members Offer Native Advertising Predictions
    More than 20 Interactive Advertising Bureau (IAB) members offered native advertising predictions for 2017. The predictions come from members of the IAB's Native Advertising/Content Committee.
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