Verizon could become the last Yahoo bidder standing. Of the original 40-company roster expressing interest in acquiring Yahoo's media and advertising assets, including search, per one report, while AT&T, Alphabet's … Read the full story by Laurie Sullivan
Gannett, Tribune Publishing, McClatchy and Hearst announced that launch of Nucleus Marketing Solutions, led by Seth Rogin, formerly chief revenue officer at Mashable. Nucleus will offer ad products spanning established … Read the full story by Erik Sass
While native advertising remains a relatively small percentage of overall digital media spending--it's estimated to reach $3.4 billion this year, according to eMarketer--many advertisers are showing a healthy appetite for … Read the full story by Tobi Elkin
Hoping to push its bigger addressable advertising efforts, AT&T AdWorks -- now with DirecTV in its stable -- will start up a new campaign in time for the upfront advertising … Read the full story by Wayne Friedman
The key to valid audience-based metrics: test away, according to George Ivie, CEO and executive director of the Media Rating Council, Read the full story by Felicia Greiff
A new global research study by Accenture finds that the majority of consumers are aware of ad blockers, and four in 10 (42%) would pay to remove ad interruptions. The … Read the full story by Tobi Elkin
The Weather Company announced a new head of data science for ad products Monday: Michael Ferrari. Read the full story by Felicia Greiff
The platform helps brands and companies develop their mobile Web presence through the use of swipe-able cards it calls "wraps." The money is to be used to continue to develop … Read the full story by Ben Frederick
Local search and discovery apps will generate $12.2 billion in revenue annually in 2020, up from an estimated $3.4 billion in 2016. LinkedIn released an app Monday running on iOS … Read the full story by Laurie Sullivan