Mobile advertising growth increased 22% from 20% in 2015, according to digital guru Mary Meeker. Internet ad spend in the U.S. reached $73 billion, with nearly $43 million coming from … Read the full story by Tobi Elkin
Dubbed Highlights, the Snapchat Stories clone encourages users to create a "highlight reel" of their day with photos and videos -- with the intention of sharing them with friends and … Read the full story by Gavin O'Malley
A growing number of podcasting networks are making actionable information available, giving brands unprecedented insight into who listening and how long they're listening for. Read the full story by Karl Rosander
A new Forrester report commissioned by SendGrid illustrates how data consolidation and personalization remain challenging for many marketers. Read the full story by Jess Nelson
A law firm and a fashion retailer have brought trademark infringement suits against Google over results in the search ads. Read the full story by Wendy Davis
Newsletters work for law firms. But many companies suffer from lack of staff engagement. Read the full story by Ray Schultz
In what could be a case of digital video ad marketplace role reversal, TV is taking share from digital, albeit over-the-top. That's the conclusion of equities researchers at BMO Capital … Read the full story by Joe Mandese
NBC News has unveiled the first taste of a site-wide redesign to come, with its new digital verticals Mach and Better. The new design will also live on Think, a … Read the full story by Sara Guaglione
A new law under consideration in California would make it a criminal offense to record a violent felony in order to share it on social media, especially when the person … Read the full story by Erik Sass
Marchex Speech Analytics and IBM Watson were evaluated through a series of tests to directly compare their capabilities, identifying two key metrics to measure speech technology performance: RAW word error … Read the full story by Laurie Sullivan
New CEO Arthur Sadoun discussed his three top initiatives -- transformation, culture, and building a client-centric organization -- in a video address to company staffers. That initial focus is designed … Read the full story by Larissa Faw