Facebook announced new partners for ad viewability verification today including Integral Ad Science, which will support measurement across Facebook's display, video, mobile in-app and Web inventory. Read the full story by Felicia Greiff
Google has released the second annual report on the state of Android security that says it now scans six billion Android apps daily on smartphones around the world to look … Read the full story by Laurie Sullivan
New over-the-top viewing services -- thanks to their original programming -- are creating more TV viewing consumption. A new survey says HBO Now and Netflix, in particular, are doing just … Read the full story by Wayne Friedman
Unruly's outstream video placements are now accessible through demand-side platform The Trade Desk. Read the full story by Felicia Greiff
The OTT news site owned by the E.W. Scripps Co. will take over a newly vacated spot on the NewFronts schedule, the IAB and Scripps are expected to announce today. Read the full story by P.J. Bednarski
A report by PubMatic said advertisers are increasingly targeting Android users, Android app inventory prices increased 147%, year-over-year, and advertisers are shifting to private marketplaces as a vehicle for enhanced … Read the full story by Tobi Elkin
Verizon and Hearst announced Monday that they will jointly acquire Complex Media, an online media company with a mostly male millennial audience. The deal adds to a Hearst millennial investment … Read the full story by Sara Guaglione
A Kanye West fan says he was duped into joining the streaming service Tidal, which collected information about his email address, social media accounts and credit card. Read the full story by Wendy Davis
Google has developed technology that allows it to measure the impact of online video for offline sales. The first round of tests focuses on the consumer packaged goods industry for … Read the full story by Laurie Sullivan
Media properties have vainly tried to compete with what they know how to do: Produce "content." But "content," no matter how flashy, is increasingly irrelevant in today's mobile-driven, programmatic advertising … Read the full story by John Motavalli
Pathful analyzes large amounts of data to gain behavioral insights into customers in order to provide them with better offers and optimize their path to purchase. The tech is being … Read the full story by Ben Frederick
Entertainment and music apps experienced "explosive" revenue growth in the past year, according to the latest report from App Annie. This was largely due to the success of subscription revenue … Read the full story by Gavin O'Malley