In 2015, the U.S. interactive ad revenue reached $59.6 billion in 2015, up 20% compared with 2014, according to the IAB/PwC Internet Advertising Revenue Report 2015 Full Year and Q4 … Read the full story by Laurie Sullivan
The two named plaintiffs in the suit are Robyn Kuntzmann of Multnomah County, Oregon and Linda Bunch, of Atlantic County, NJ, both of whom bought Vizio smart TVs and allege … Read the full story by Steve McClellan
Alphabet and Microsoft reported earnings Thursday, with each providing their own perspective of positive news. Advertising revenue from Google in the first quarter of 2016 rose 16% to $18 billion, … Read the full story by Laurie Sullivan
The Marketing Cloud arms race continued Tuesday as Oracle announced a series of partnerships and acquisitions to boost its Marketing AppCloud offerings. Read the full story by Jess Nelson
Taboola on Thursday said it has implemented its Full Page Personalization technology with RT (Russia Today), a global TV news network that broadcasts 24/7 in multiple languages. The multiyear deal … Read the full story by Tobi Elkin
In a new white paper, "Cross-Screen Planning," TubeMogul says the way marketers currently plan and buy media across screens is broken. In fact, depending on the audience, anywhere from 20% … Read the full story by Tobi Elkin
Google will begin highlighting content published with Accelerated Mobile Pages, or AMP, on Google News for all platforms, including iOS, Android and mobile Web. As part of the new, high-profile … Read the full story by Erik Sass
The infamous meme blog Cheezburger has been sold to Literally Media, a media company that also owns eBaum's World. Literally Media hopes the combination of millennial-targeted humor and entertainment brands … Read the full story by Sara Guaglione