Security researchers at Check Point Software Technologies have uncovered a new variant of Android malware that the company estimates has breached the security of more than one million Google accounts. … Read the full story by Laurie Sullivan
A fifth of holiday sales on Cyber Monday were generated by an email marketing promotion, according to the latest data from Adobe Digital Insights. Email drove19.9% of online sales throughout … Read the full story by Jess Nelson
SintecMedia, a provider of TV ad management software for media companies, acquired ad-tech firm Operative Media for almost $200 million. The acquisition combines TV and digital ad management for media … Read the full story by Tobi Elkin
Teads, a provider of outstream video advertising, said it saw a 200% increase in programmatic revenue between Q1 and Q3 of this year on its video advertising marketplace. Read the full story by Tobi Elkin
Insights uncovered by Nielsen's Mobile Performance Panel find that not all demographics or geographic regions use wireless data to the same extent. Young Millennials (18 to 24 years old), for … Read the full story by Aaron Baar
Advertiser spend on consumer data onboarding is expected to grow in the U.S. from $250 million in 2016 to $1 billion in 2020, according to research from Winterberry Group, a … Read the full story by Tobi Elkin
The big online content provider announced that a good handful of its content will be available offline to be watched later, perfect for fliers, subway patrons and people in countries … Read the full story by P.J. Bednarski
Some bots have already become more sophisticated and are now able to provide viewability data making fake traffic more difficult to detect. One way for advertisers to ensure that ad … Read the full story by Asaf Greiner
Need more data to demonstrate the power of mobile? Well, 69% percent of U.S. online adults now use mobile in-store -- mainly to look up prices, product information, promotions, or … Read the full story by Gavin O'Malley