Search intent signals and data can help to improve triggers that deliver personalized email campaigns, with 45% of retailers saying they plan to roll out a strategy to better engage … Read the full story by Laurie Sullivan
Google evangelist Avinash Kaushik has been talking for years about the benefits of failure. The quicker marketers fail, the better. Now the company has published a white paper to provide … Read the full story by Laurie Sullivan
Expanding its domestic efforts, Facebook is taking on "fake news" around the world. Read the full story by Gavin O'Malley
Ad-tech firm Yieldbot named Mark Mannino chief revenue officer and Rob Balazy chief product officer. Both newly created roles report directly to Yieldbot CEO and founder Jonathan Mendez. Read the full story by Tobi Elkin
Fox is selling digital-only ads for this year's Super Bowl for $700,000 per .30. Even in the nonsensical price structure of Super Bowl ads, does this make sense? Read the full story by P.J. Bednarski
The partnership enables programmatic purchase of digital audio advertising inventory within streaming music in online mobile games and applications. Read the full story by Tobi Elkin
Uber released Uber Movement last week, granting third parties the ability to access data from all rides booked on the Uber platform. Traffic data can also be a beneficial tool … Read the full story by Jess Nelson
WaPo launched a newsletter featuring readers' comments Friday. Last month, the 'NYT' formed a new service journalism section, called "Smarter Living." Read the full story by Sara Guaglione