The project comes from WaPo's Emerging News Product team and will focus on "platform-specific storytelling" to inform and entertain young women. When it launches, The Lily will be on Medium, … Read the full story by Sara Guaglione
Projections for 2017: There will be 17.2 million broadband-only homes. Declines in traditional pay TV service are attributable to growth in the OTT video market. Read the full story by Wayne Friedman
The industry will see robust buying through the open buying environment as advertisers recognize they have ample data and just need access to premium ad inventory at scale. Read the full story by Rusty Coats
While men are more likely than women to use voice search in public restrooms, in movie theaters, and on public transportation, what does this tell advertisers and search geeks about … Read the full story by Laurie Sullivan
The 'New York Times' is not "trying to win a pageviews arms race and sell low-margin ads against clicks." Instead, the strategy is to provide valuable journalism that readers are … Read the full story by Sara Guaglione
The redesign brings conversations and content to the heart of the platform, so users can more easily share ideas and join a discussion. The focus on communication is likely a … Read the full story by Gavin O'Malley
Largely driven by their interest in mobile, 70% of small- and medium-sized businesses plan to up their digital marketing investments this year. Read the full story by Gavin O'Malley
But how does fake news actually get made? 'BuzzFeed' has uncovered an interesting example illustrating one way. The process is fairly simple: Publish totally unsubstantiated rumors that you heard from … Read the full story by Erik Sass
The New York Times Company (NYTCO) has named David Perpich president and general manager of The Wirecutter, a gadget recommendation site acquired by NYTCO in October 2016. Previously NYTCO's SVP … Read the full story by Sara Guaglione
"We are now popular enough with consumers to keep our relationships with ISPs stable," the company says in a letter to shareholders. Read the full story by Wendy Davis