Monday, July 17, 2000
  • Top 15 Nielsen Ratings

    The top 15 programs on basic cable networks as compiled by Nielsen Media Research for the week of July 3-9 are: 1. "WWF Entertainment" (Monday, 10 p.m.), USA, 4.5, 4.56 million homes. 2. "WWF Entertainment" (Monday, 9 p.m.), USA, 3.6, 3.64 million homes. 3. NASCAR Winston Cup (Sunday, 1 p.m.), TNN, 3.5, 3.49 million homes. 4. "It Was Him or Us" (Sunday, 4 p.m.), Lifetime, 3.1, 3.15 million homes. 5. "If Someone Had Known" (Sunday, 2 p.m.), Lifetime, 3.0, 2.97 million homes. 6. NASCAR Winston Cup (Sunday, 3:26 p.m.), TNN, 2.9, 2.96 million homes. 7. ML Baseball: N.Y. Yankees vs. ... ...Read the whole story

  • Teen Magazine to Ulti-Link Print and Web Pages

    EMAP’s Teen Magazine is about to become the first publication to offer UltiMedia, an enabling technology that gives print readers the opportunity to interact online with products and services featured in advertising and editorial pages of magazines. In the process, readers can find out more information, including e-commerce purchase options or directions to the nearest bricks and mortar retail location offering items of interest. Selected editorial pages will launch with Teen’s November issue, advertising pages with the December issue. Developed by Ultigo, an Atlanta-based start-up, UltiMedia differs from other print-to-web applications in that its does not require scanners or digital ... ...Read the whole story

  • Sonata Launches Location-Sensitive, Mobile Advertising Technology

    New York-based Sonata - www.sonata.com - today announced the release of its mobile platform that provides "location-sensitive" marketing infrastructure for targeted mobile advertising and neighborhood-specific m-commerce. The system can serve ads and m-coupons for any mobile or wireless device, phones, PDAs and pagers. Ads and coupons can be targeted by consumer location, personal profile, context or business category. In addition, there are web-based wizards that allow campaign management, reporting and implementation. ...Read the whole story

  • AdKnowledge Expands Services to Offer Web-wide Campaign Optimization

    AdKnowledge, a division of Engage, Inc. today announced the availability of AdKnowledge Optimization Services, an outsourced campaign management and continuous optimization service for marketers and ad agencies. Company officials say the AdKnowledge Optimization Services will work across all sites and networks. For a price quote or more info, call 212-302-5300 ext. 504 or visit http://www.adknowledge.com. ...Read the whole story

  • Cox Adds 4th FM in Nation's 12th Largest Radio Revenue Market

    Cox Radio, Inc., the fourth largest radio company in the United States based on net revenues, announced that it has completed its previously announced acquisition of the outstanding capital stock of Marlin Broadcasting, Inc., which owns radio stations WTMI-FM serving Miami, WCCC-FM and WCCC-AM serving Hartford, Connecticut and WBOQ-FM serving Glouchester, Massachusetts, for approximately $125 million. As part of this transaction, Cox Radio sold the assets of WCCC-FM, WCCC-AM, and WBOQ-FM to certain principals of Marlin Broadcasting for approximately $25 million. ...Read the whole story

  • Hanon McKendry Partners with Media Giant

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