Monday, September 25, 2000
  • Wireless Giants Launch Wireless Promotion With Millions in Prizes

    This October some commercials during "Who Wants to Be a Millionaire" will be as exciting and profitable as the show. Two of the biggest names in wireless communication, Ericsson and AT&T, have created an unprecedented interactive promotion using wireless technology to allow someone a chance to win a million dollars-without all the tough questions!

    This watch-click-and-win promotion extends the relationship AT&T has with the ABC network game show, "Who Wants to Be a Millionaire." Some players of the Ericsson/AT&T game, called Ericsson and AT&T Can Make You a Millionaire! will use an electronic device that looks like the Ericsson ... ...Read the whole story

  • Targeted Analytical Marketing Efforts Essential, Study Finds

    Cyber Dialogue today released the results of analysis that underscores the importance of businesses identifying and targeting their most profitable customers. According to Cyber Dialogue's analysis, the top 20% of online shoppers who spent at least $1,000 per year online account for 87% of the total consumer online sales market. In order to capture and retain this valuable group, businesses need to understand their customers to determine which are making online purchases, what attracts them and how to keep them. Shoppers spending the most money online are likely to be affluent, educated, middle-aged and male. In addition, this group is ... ...Read the whole story

  • ATHENA Award Winners

    Ogilvy & Mather and Fallon, both of New York City, are co-winners of the Grand Prize in the 2000 ATHENA Awards for outstanding creativity in newspaper advertising, presented by the Newspaper Association of America. The two will split the $100,000 cash award for top honors. Thirty-seven ads were presented with ATHENAs (Award To Honor Excellence in Newspaper Advertising) at a Sept. 21 ceremony at Exit in New York City. Almost 1,100 entries competed in 20 categories in this year's competition. Fallon's Grand-Prize winner was a tribute to tennis star Andre Agassi on behalf of The United States Tennis Association. The ... ...Read the whole story

  • New York Times is Tops

    The New York Times Company has been ranked number one among publishing companies in Fortune magazine's annual list of "The World's Most Admired Companies." The Times Company placed higher than 14 other publishing companies. Fortune surveyed executives and securities analysts and requested them to evaluate companies in their industry according to nine criteria: quality of management; quality of products and services; innovativeness; long-term investment value; financial soundness; ability to attract, develop and retain talent; community responsibility; use of corporate assets, and global business acumen. Among all 379 of the global companies surveyed, the Times Company ranked number one in quality ... ...Read the whole story

  • GiantBear & Sign Wireless Advertising Agreement

    GiantBear, a wireless application service provider, today announced an agreement with to extend wireless Internet advertising services to wireless carriers. The agreement will meld the Web-to-wireless expertise of GiantBear with the wireless ad serving, tracking and optimization technology of and will provide advertisers with a new vehicle for reaching consumers, company officials say. Compaq Computer Corporation, through advertising agency Foote, Cone & Belding, has contracted to be one of the first national advertisers to run a wireless Internet advertising campaign under the partnership. ...Read the whole story

  • ABM Unveils New Comprehensive Online Site Registration Form

    American Business Media (ABM), the industry association for global information providers that produce magazines, websites, trade shows, newsletters, and other media, announced today the development of a comprehensive and standardized registration form for online data collection efforts. By providing a template for developing site visitor profiles, this form will simplify and expedite data collection - increasing the value of a publisher's database. The registration form, created in cooperation with three leading B2B media organizations, is now available for publishers, Internet companies and other B2B entities at ...Read the whole story

  • Buys the Super Bowl Again

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