Thursday, February 22, 2001
  • Wilsons Leather Selects Coremetrics

    Wilsons Leather has selected Coremetrics, a provider of business intelligence solutions, to capture, manage, and analyze the company's online customer interaction data. Wilsons hopes to leverage Coremetrics' analysis of online consumer behavior to accurately measure and optimize the success of marketing initiatives and improve interactions with customers. Rose Hamilton, manager of e-commerce marketing at Wilsons Leather, said that Coremetrics was chosen because of their comprehensive results, and how they helped Wilsons to understand the performance of various on-line advertising campaigns. - Adam Bernard ...Read the whole story

  • Artemis Captures Behavior Data

    HookMedia, Inc. has launched a new data management and reporting tool, called Artemis. Artemis collects campaign data to show advertisers the complete picture of their digital campaigns. The $10 million dollar tool was designed to simplify the planning, execution, reporting, and optimization of digital marketing campaigns to help ensure that clients get the best return for their media investment.The actual tool consists of a 2.5-terabyte data warehouse that takes automated daily data feeds of anonymous impression, click and activity data from any ad, web, wireless, or digital TV server, as well as email and pricing data. Artemis also has advanced ... ...Read the whole story

  • GoTo.com NetZero's New Keyword Search Provider

    NetZero Inc., an Internet access provider with more than 8.4 million registered users, today announced that it has signed an agreement with GoTo.com Inc, a pay-for-performance search engine, to become NetZero's keyword search provider. GoTo will be featured on the ZeroPort, NetZero's persistent on-screen navigational tool, as well as on the recently launched “Best of the Net” page. “Best of the Net” is the initial page that is displayed when a user logs on to the NetZero Internet access service. - Adam Bernard ...Read the whole story

  • Viacom Merges with Infinity

    Viacom Inc. has completed its merger with Infinity Broadcasting Corporation. Viacom's holdings include CBS, MTV, Nickelodeon, VH1, BET, Paramount Pictures, UPN, TNN: The National Network, CMT: Country Music Television, Showtime, Blockbuster, and Simon & Schuster. Infinity Broadcasting Corporation owns a variety of radio stations. - Adam Bernard ...Read the whole story