Tuesday, August 21, 2001
  • Ad Testing Isn't What it Used to Be

    When Chuck Boteler started the Newspaper Test Network in March, he was sure of his concept of providing cheap rates for new advertisers to test in newspapers around the country. While things are good, he's not quite as far along as he'd hoped. That's partly because testing isn't what it used to be at agencies. ...Read the whole story

  • Mondo Promotes Ad Platform With Internet Media Kit

    It seems Microsoft isn’t the only accompany to invest lots of time, money and effort into attracting traditional advertisers to the Internet. Here's what Mondo Media is doing. ...Read the whole story

  • NCC Launches Two More Cablelink Interconnects

    CableLink Interconnects, a division of National Cable Communications (NCC), has consolidated the cable television ad insertion platforms of the Cleveland and Albany-Schenectady-Troy DMAs with fully functional, market-wide interconnects, it was announced today by Tom Olson, CEO of NCC. Cleveland CableLink and Albany CableLink add 1.39 million households to the CableLink Interconnects lineup, which now includes 3.99 million households across seven markets."The consolidation of the ad sales operations within both Cleveland and Albany now gives national spot advertisers and agencies two more markets to enjoy the advantages of buying spot cable in fully interconnected markets," said Olson. "It's been proven that ... ...Read the whole story

  • TIME.com Looks To Bigfoot

    Bigfoot Interactive, a provider of strategic, ROI-focused email marketing technology and services, has announced that TIME.com, the online arm of TIME magazine, has selected Bigfoot Interactive's strategic email marketing solutions to promote awareness and drive subscriptions for its new online archives. The email-based customer retention and acquisition program to promote new the TIME.com Archive will begin this fall. The TIME Archive offers 16 years of content written by TIME staff, including 25,000 articles available online, fully indexed and searchable. - Adam Bernard ...Read the whole story

  • Ducks Using New Technology

    MindArrow Systems Inc., a provider of direct digital marketing software and services, has announced that NHL's Anaheim Mighty Ducks have started using MindArrow Messenger to communicate its sales and marketing messages to its web-savvy audience. The initial MindArrow Message promoted sales of 2001-2002 season ticket packages to existing season ticket holders and featured a personal video message from Ducks superstar, Paul Kariya. - Adam Bernard ...Read the whole story

  • MTV Plunges Into Wireless

    For the first time ever, MTV's cross-media promotional push for the MTV Music Video Awards will incorporate mobile advertising. SkyGo, Inc., a wireless marketing company, will create and deliver a wireless advertising campaign to promote the MTV Music Video Awards. The mobile advertisements will tie into the online, print and broadcast campaigns leading up to the event. SkyGo will run MTV ads across various mobile sites on multiple wireless networks including those of AT&T;, Sprint, Palm and OmniSky are reaching the mobile devices of millions of consumers. MTV's media buying and planning is handled by Independent Media Services in New ... ...Read the whole story

  • Vanguarde, Kefta, Team Up

    Vanguarde Media, Inc. (VMI) a multi-faceted urban media firm, and Kefta, an enterprise marketing automation technology company, have formed a new marketing alliance to boost subscription rates for VMI's media properties. In building and launching new promotional campaigns starting this autumn, Vanguarde Media will use Kefta's cost-effective yet sophisticated software solutions to attract, qualify, and convert new subscribers for such titles as Honey, Heart & Soul, and Savoy magazines. ...Read the whole story

  • Kmart Ads Off-Target?

    Target Corporation is filing a lawsuit today in U.S. District Court in Minnesota charging Kmart Corporation with perpetrating a nationwide false advertising campaign. A leading market research firm audited Kmart's "Dare to Compare" advertising and found that 74% of Kmart's advertised price comparisons were wrong. Kmart's "Dare to Compare" campaign uses in-store signs to promote Kmart's prices on different products and to compare Kmart's prices to those at other retailers, including Target. Before filing the lawsuit, Target notified Kmart of overwhelming errors in its comparisons to Target. When Kmart continued to promote false price comparisons, Target retained an independent market ... ...Read the whole story

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