• Ad Testing Isn't What it Used to Be by Debbi Swanson

    When Chuck Boteler started the Newspaper Test Network in March, he was sure of his concept of providing cheap rates for new advertisers to test in newspapers around the country. While things are good, he's not quite as far along as he'd hoped. That's partly because testing isn't what it used to be at agencies. ...Read the whole story

  • Mondo Promotes Ad Platform With Internet Media Kit by Ken Liebeskind

    It seems Microsoft isn’t the only accompany to invest lots of time, money and effort into attracting traditional advertisers to the Internet. Here's what Mondo Media is doing. ...Read the whole story

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