Friday, October 19, 2001
  • Wednesday Comedies Keep ABC Smiling

    ABC's Wednesday comedies are on a roll, as "My Wife and Kids" hit a series high in key demos and newcomer "According to Jim" again impressed. ...Read the whole story

  • Weather on the Web

    Streaming weather has come to the Web. and are among the leaders, providing a variety of streaming weather content, everything from daily local and regional forecasts to lifestyle features. ...Read the whole story

  • Researcher Was Right

    The tragic events of September 11 have created turmoil for business markets in the U.S. However, a new study from BIGresearch appears to have captured the attitudes, intentions and actions of consumers and it's not all bad. ...Read the whole story

  • ADVO Extends Shared Mail Ad Program

    ADVO, Inc., the nation's largest full-service targeted direct mail marketing services company, has extended its core shared mail advertising program to include an additional three million U.S. households on behalf of Wal-Mart and Pizza Hut, Inc. Once a month, ADVO will now be providing targeted shared mail advertising coverage to access areas of the U.S. it had previously only offered via solo mail, significantly improving the efficiency and effectiveness of advertising to these areas. Three mailings have already been completed, with excellent consumer response, and opportunities exist to expand the program to include additional households in the future. ...Read the whole story

  • Ad Campaign To Aid Afghan Refugees

    The U.S. Association for the United Nations High Commissioner for Refugees (USA for UNHCR), a charity based in Washington, DC, yesterday announced the launch of a national print advertising campaign aimed at raising humanitarian aid for the citizens of Afghanistan. Jack Leslie, Chairman of the Board of USA for UNHCR, said the campaign will help remind Americans of our important role in helping sustain the Afghan people, particularly women and children, while the war on terrorism is being waged. Print ads will begin appearing in newspapers this Sunday, October 21. Today, more than 3.5 million Afghan refugees are already living ... ...Read the whole story

  • Visit Arizona.... Please?

    In an effort to bolster tourism on a state level, the Arizona Broadcasters Association (ABA) along with the Greater Phoenix Convention and Visitors Bureau, the Arizona Office of Tourism and other members of the hospitality industry are joining together to create a public service announcement (PSA) campaign designed to encourage in-state tourism. The group is uniting the talent and resources to produce one 30-second television and one 30-second radio PSA. Over 70 of the ABA's 90 radio and 23 television member stations will contribute broadcasting time throughout the state. -- Adam Bernard ...Read the whole story

  • New Ad Agency For Yellow Book

    Yellow Book USA, the largest U.S. publisher of yellow pages outside of the phone companies, announced the appointment of a new advertising agency to implement a major integrated marketing campaign. Trahan, Burden & Charles (TBC), a full-service advertising and public relations firm based in Baltimore, has been awarded a multi-year contract to spearhead an aggressive, multi-faceted communications initiative aimed at supporting the 71-year-old company's rapid expansion. -- Adam Bernard ...Read the whole story

  • Investing In American Towns

    Aurora Communications, LLC, a radio operator serving the suburbs north of New York City, has made an equity investment in American Town Network, a group of community-based, interactive websites devoted to simplifying life in towns across the country. ATN will use the equity stake from Aurora to purchase advertising time on Aurora's 18 station regional radio group, Kelly said. ATN plans to use the airtime to launch a major consumer ad campaign starting in mid-November. -- Adam Bernard ...Read the whole story

  • Nielsen, Kantar Fuse

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